Executive Committee 2018

President (Chair): Philip Pearce

Past President: Alastair Morrison

Founding Chairperson: Bihu Wu

Incoming President: Xinran Lehto

Regional Vice President representative: Cine van Zyl

China delegate: Han Shen

London delegate: James Kennell

Treasurer: SooCheong Jang

Executive Committee 2019-20

President (Chair): Xinran Lehto

Past President: Philip Pearce

Founding Chairperson: Bihu Wu

Regional Vice President representative: Cine van Zyl

China delegate: Han Shen

London delegate: James Kennell

Treasurer: open

Distinguished ITSA Leader: Alastair Morrison

Selected Executive Committee Biographies


Professor Philip Pearce, Ph.D.

President, ITSA

Professor, James Cook University, Australia

Prof. Pearce has taught for over 30 years at Australian universities. He was the first Professor of Tourism in Australia. Prof. Pearce earned a Ph.D. from the University of Oxford and held a Fulbright scholarship at Harvard University. At JCU, he teaches at all levels with a focus on tourist behavior and experience. Prof. Pearce has also conducted short courses in Italy, Singapore, and Thailand. In 2008, he won a national teaching award from the Australian Teaching and Learning Council for advancing tourism education and for the supervision of Doctoral students, having supervised over 30 Ph.D. students. Prof. Pearce has 200 publications and eight books on tourism. He was the Founding Editor of The Journal of Tourism Studies (1990-2005). Prof. Pearce is a frequent keynote speaker at tourism conferences, particularly in Asia. His special interest areas are tourist behaviour, tourism and communities and tourism education and research. Prof. Pearce undertakes select consulting work on managing the behavior of tourists, analyzing emerging markets and assessing community responses to tourism.

Contact: philip.pearce@jcu.edu.au


Professor Alastair M. Morrison, Ph.D. 


Distinguished Professor Emeritus, Purdue University, Department of  Hospitality and Tourism Management

In an analysis by Ryan (2005), Professor Morrison was placed among the five most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published more than 200 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism.

He is the author of four books on tourism marketing and development, Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010), The Tourism System, 7th edition, (Kendall/Hunt Publishing Company, 2012), Global Marketing of China Tourism (China Architectural & Building Press, 2012), and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998).

Contact:  alastair@itsa-asia.com


Professor Wu Bihu, Ph.D. 

Secretary-General, ITSA

Professor, Peking University Urban and Regional Planning Department

Nicknamed “Tiger,” Dr. Wu Bihu is a Professor specializing in tourism planning, tourism destination marketing and management with Peking University’s Urban and Regional Planning Department. He is also the Director of the Center for Recreation and Tourism Research (CRTR) at Peking University. Prof. Wu has been a Visiting Professor to the Hong Kong Polytechnic University, Purdue University, University of South Carolina, East China Normal University, and Sheffield Hallam University.

Dr. Wu has had a variety of experience in tourism studies and is the author of more than 200 papers and 20 books published in China and abroad.  He also serves as an editorial committee member for seven international referred journals in tourism and geography. He is a Founding Member of the International Tourism Studies Association (ITSA), the first China-based global academic association on tourism research in the world. He was also elected as the Co-chair of RC 50 International Tourism at the International Sociological Association.

Contact: wubihu@urban.pku.edu.cn


Dr. Shen Han

Shanghai Delegate, ITSA

Assistant Professor, Tourism Department, Fudan University, Shanghai, China

Dr. Shen Han has a background in marketing and was educated in China and the UK.  She graduated with her Ph.D. in Tourism Management from the Chinese Academy of Social Sciences and worked in the School of Hotel and Tourism Management, Hong Kong Polytechnic University as a Post-doctoral Fellow in 2006-2008.  Dr. Han’s thesis analyzed the economic development of the hotel sector in China.  Her main research areas are destination marketing, consumer behavior, and service management.

Dr. Shen has extensive research and consultancy experience in destination branding, tourism development and planning, and quality management of China’s hotel and tourism industry. She has conducted many consulting projects for CNTA, provincial governments, and local authorities. Dr. Shen has published and presented her research works in many journals and at international conferences in China, Switzerland, USA, and Malaysia.

Contact:  shen_han@fudan.edu.cn 









Dr.Cinà van Zyl

Regional Vice President for Africa

Professor in Tourism Management and Chair of the Department Transport Economics, Logistics and Tourism at the University of South Africa (UNISA)

She obtained an Hons. BEcon. in Transport Economics at the University of Stellenbosch, M Phil (cum laude) in Tourism Management at the University of Pretoria, and D.Com. in Touris Management at UNISA. Prof. van Zyl’s special research  interest is the leisure and business tourism markets, more specifically the festival and events sector of the tourism industry.

She is author or co-author of specialist publications in national and international professional journals and has also presented many papers at national and international conferences.

Contact: Vzylc@unisa.ac.za


Dr. SooCheong (Shawn) Jang

 Profile Picture-Shawn JangTreasurer

Associate Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA.

Dr. SooCheong (Shawn) Jang is currently Associate Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA. Dr. Jang’s research is focused on business strategies in the hospitality and tourism industries. His secondary area of research investigates consumer subjects such as consumer values, service quality evaluation and consumer experiences. In recognition of the importance of his research, Dr. Jang has received numerous accolades during the course of his academic career. For example, he was recently recognized as the top-ranked author in HTM academia in terms of publications in the top six HTM journals during the past decade (Journal of Hospitality and Tourism Research (2011), 35(3), 381-416). Dr. Jang also received one of the most prestigious research awards in hospitality and tourism, the W. Bradford Wiley Memorial Best Research Paper of the Year Award (2009), awarded at the International CHRIE Annual Conference, San Francisco, California. As part of his research program, Dr. Jang has more than 100 published articles in refereed top-tier HTM journals and business journals. During the past 10 years, 14 of his papers were selected as among the best papers at international conferences.

Dr. Jang is Co-Editor-in-Chief of the International Journal of Tourism Sciences. He also serves on the editorial boards of top-tier HTM journals such as Journal of Travel Research, Tourism Management, Journal of Hospitality and Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Travel and Tourism Marketing and more. Dr. Jang received his Ph.D. from Purdue University. Born and raised in Seoul, Korea, Dr. Jang is listed in Who’s Who in the World, Who’s Who in America and Who’s Who in American Education.

Contact: jang12@purdue.edu


Dr. Xinran Y. Lehto

Associate Professor, School of Hospitality and Tourism Management, Purdue University, USA

Dr. Lehto has maintained a very active research agenda in her expertise area of destination marketing and tourist behavior. Her research addresses how tourism destinations can effectively market experience-based vacation products to unique segments of tourists.  Dr. Lehto has written a total of 129 refereed papers, 54 of which are published in refereed journals, including the top rated Annals of Tourism Research, Tourism Management, and Journal of Travel Research. Dr. Lehto is the co-recipient of 5 best paper awards from various international conferences and 2 Article of the Year awards from two refereed journals.

Dr. Lehto served as guest editor of a double issue of an international journal and serves on the editorial boards of four international academic journals. She emphasizes the ramifications of her research to the tourism  industry, disseminating data and findings in a variety of forums including professional conferences and colloquia, technical reports, and public presentations. She has worked closely with community agencies to evaluate and develop programs and strategies related to tourism and leisure services.

Contact: Xinran@purdue.edu


Dr James Kennell

James Kennell

James Kennell is the Programme Leader for the BA (hons) Tourism Management and BA (hons) Hospitality Management degrees in the Business Faculty. At Greenwich, James teaches across all levels of degrees in Tourism, Hospitality and Events Management and supervises post-graduate students. He is an external examiner for three UK universities and the Chief Examiner of the Organisation for Tourism and Hospitality Management, a UK Government regulated awarding organisation providing qualifications for learners in Tourism, Hospitality and Business Management. James is co-author of ‘Event Management: An Introduction’ and will shortly be publishing a new textbook: ‘Tourism and Public Policy’. He is the author of numerous paper and book chapters, in the areas of tourism and economic development, cultural tourism, coastal tourism, tourism policy, events management and events education. James is a regular speaker at events and conferences and contributes to television, radio and other new media. As a consultant, James has worked on destination management plans, tourism economic impact studies, rural tourism and tourism marketing.





“Do not go where the path may lead, go instead where there is no path and leave a trail.
~ Ralph Waldo Emerson”

International Tourism Studies Association (ITSA)