Executive Committee 2018

President (Chair): Philip Pearce

Past President: Alastair Morrison

Founding Chairperson: Bihu Wu

Incoming President: Xinran Lehto

Regional Vice President representative: Cine van Zyl

China delegate: Han Shen

London delegate: James Kennell

Treasurer: SooCheong Jang

Executive Committee 2019-20

President (Chair): Xinran Lehto

Past President: Philip Pearce

Founding Chairperson: Bihu Wu

Regional Vice President representative: Cine van Zyl

China delegate: Han Shen

London delegate: James Kennell

Treasurer: open

Distinguished ITSA Leader: Alastair Morrison

Selected Executive Committee Biographies


Distinguished Professor Philip Pearce, Ph.D.

President, ITSA

Professor, James Cook University, Australia

Philip Pearce has written books on tourist behaviour (1982, 1988, 2005, and 2011), positive psychology and tourism (2011, 2014), and tourism and humour (2015). He has a doctorate from the University of Oxford and was appointed as the First Professor of Tourism in Australia. His published papers are in the areas of tourist experience, emerging markets, and communities and tourism. He has developed models of tourist motivation and experience, and uses both quantitative and qualitative research methods. He has concentrated recently on Asian tourism topics (Pearce & Wu(Eds.) (2017).The World meets Asian tourists.)

He is an active PhD supervisor with over 40 successful doctoral graduates and a current team of students from 6 countries. He particularly enjoys work with his students on fresh approaches to tourist experience design, emotions, satisfaction, and the management of tourists’ behaviour. He was awarded the title Distinguished Professor at James Cook University in 2016, the first social scientist to achieve this accolade.

Contact: philip.pearce@jcu.edu.au


Professor Alastair M. Morrison, Ph.D. 

Past President, ITSA

Distinguished Professor Emeritus, Purdue University, Department of  Hospitality and Tourism Management

Alastair is a Distinguished Professor Emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA. He serves as a Visiting Professor at the University of Greenwich in London; Chair Professor of National Kaohsiung University of Hospitality and Tourism Management in Taiwan; and is Co-Editor-in-Chief of the International Journal of Tourism Cities. Alastair is a consultant to the Bandung Institute of Tourism (Indonesia) and Hubei University of Economics (China) on postgraduate studies and research.

Alastair is the author of five influential books in tourism marketing and development, and hospitality and travel marketing – The Tourism System, Marketing and Managing Tourism Destinations, Hospitality and Travel Marketing, Global Marketing of China Tourism, and Tourism: Bridges across Continents. He has contributed more than 165 articles to tourism and hospitality academic research journals as well.

Alastair received several teaching awards and honors at Purdue University, including the university-wide Murphy Award for Outstanding Undergraduate Teaching. His name has been entered in Purdue’s Book of Great Teachers. Alastair has been elected as a Fellow of the world’s most elite organization of tourism scholars, the International Academy for the Study of Tourism (IAST).

Alastair has had a wide variety of experience in global tourism and has provided marketing and development advice in many different countries. Recently, he designed a training program in destination management for Indonesia and has developed and facilitated training programs on behalf of the UN World Tourism Organization (UNWTO); European Union; the U.S. Agency for International Development; Swisscontact; and Destinations International.

Contact:  alastair@itsa-asia.com


Professor Wu Bihu, Ph.D. 

Founding Chairperson, ITSA

Professor, Peking University Urban and Regional Planning Department

Nicknamed “Tiger,” Dr. Wu Bihu is a Professor specializing in tourism planning, tourism destination marketing and management with Peking University’s Urban and Regional Planning Department. He is also the Director of the Center for Recreation and Tourism Research (CRTR) at Peking University. Prof. Wu has been a Visiting Professor to the Hong Kong Polytechnic University, Purdue University, University of South Carolina, East China Normal University, and Sheffield Hallam University.

Dr. Wu has had a variety of experience in tourism studies and is the author of more than 200 papers and 20 books published in China and abroad.  He also serves as an editorial committee member for seven international referred journals in tourism and geography. He is a Founding Member of the International Tourism Studies Association (ITSA), the first China-based global academic association on tourism research in the world. He was also elected as the Co-chair of RC 50 International Tourism at the International Sociological Association.

Contact: wubihu@urban.pku.edu.cn


Dr. Shen Han

Shanghai Delegate, ITSA

Associate Professor, Tourism Department, Fudan University, Shanghai, China

Dr. Han Shen is Associate Professor of Fudan University, Co-founder of the Chinese Travel Behavior Research Alliance, Guest Research Fellow of the Tourism Studies Center of China Academy of Social Sciences, Certified Analyst of Smith Travel Research Center. Her main academic research fields are service management and marketing, consumer behavior and destination marketing.

She has published more than 60 academic papers in SSCI, CSSCI and other journals. She has conducted more than ten grants as the principle investigator at the national, provincial and ministerial levels. She serves as editor in chief, guest-editor and executive editor of five international academic journals. Dr. Shen is a member of the Top Talents Scheme of Fudan University and the Young Experts Scheme of the China National Tourism Administration.

Contact:  shen_han@fudan.edu.cn 


Dr.Cinà van Zyl

Regional Vice President representative

Professor in Tourism Management and Chair of the Department Transport Economics, Logistics and Tourism at the University of South Africa (UNISA)

She obtained an Hons. BEcon. in Transport Economics at the University of Stellenbosch, M Phil (cum laude) in Tourism Management at the University of Pretoria, and D.Com. in Touris Management at UNISA. Prof. van Zyl’s special research  interest is the leisure and business tourism markets, more specifically the festival and events sector of the tourism industry.

She is author or co-author of specialist publications in national and international professional journals and has also presented many papers at national and international conferences.

Contact: Vzylc@unisa.ac.za


Dr. SooCheong (Shawn) Jang

 Profile Picture-Shawn JangTreasurer, ITSA

Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA.

Dr. SooCheong (Shawn) Jang is currently Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA. Before joining academia, he spent approximately ten years in the finance industry as an investment banker. Dr. Jang’s research interests have been in hospitality finance, consumer behaviors, restaurant service management, and interdisciplinary research. As a part of his research program, Dr. Jang has published more than 180 papers in top-tier refereed journals. Dr. Jang was also a recipient of the W. Bradford Wiley Memorial Best Research Paper of the Year Award 2009, Martin Oppermann Memorial Award for the JTTM Best Article of the Year 2014, and Michael D. Olsen Research Achievement Award 2015. In addition, Dr. Jang was recognized as the top-ranked author in HTM academia in terms of publications during the past decade (Journal of Hospitality and Tourism Research (2011)). Dr. Jang has presented his research at numerous international conferences. During the past 18 years, 19 of the presented papers were selected as among the best papers at the international conferences.

Dr. Jang used to be an organizer for the TOSOK International Tourism Annual Conference and was Co-Editor-in-Chief of the International Journal of Tourism Sciences and Research Note Editor of Journal of Hospitality Marketing and Management. He is currently serving as Chair of the Academic Affairs Committee for APTA (Asia Pacific Tourism Association).

Contact: jang12@purdue.edu


Dr. Xinran Y. Lehto

Incoming President, ITSA

Professor, School of Hospitality and Tourism Management, Purdue University, USA

Xinran Y. Lehto is a professor at the School of Hospitality and Tourism Management, Purdue University. She is an Associate Editor of the Journal of Hospitality and Tourism Research, and serves on the editorial board of five other international academic journals. She is currently the president of the International Tourism Studies Association. Prior to her academic appointments, Dr. Lehto worked in the travel and tourism industry as a marketing officer for China National Tourism Administration and a planning executive for Chan Brothers Travel, Singapore.

Dr. Lehto is well published. She has over 100 research publications in refereed international journals including the top rated Annals of Tourism Research, Tourism Management and Journal of Travel Research. Dr. Lehto is the recipient of multiple best paper awards from various international conferences and Article of the Year awards from two refereed journals.

Dr. Lehto’s research expertise area is tourism marketing. Her research addresses how destinations can effectively market experience-based vacation products to unique segments such as family travelers. Much of her work is concerned with developing understanding of how tourists interact with a destination through leisure and hospitality experiences, what outcomes and benefits tourism provides, and how personal, interpersonal and cultural factors influence destination experience design, marketing practices, and visitor satisfaction.

Dr. Lehto emphasizes the ramifications of her research to the travel and tourism industry. She disseminates her research in a wide variety of forums including international conferences and colloquia, refereed journal articles, technical reports, and public presentations. She has worked closely with community agencies to evaluate and develop programs and strategies related to tourism and leisure services.

Contact: Xinran@purdue.edu


Dr James Kennell

James Kennell

London Delegate, ITSA

Principal Lecturer and Programme Leader for Undergraduate Degrees in Tourism, Hospitality and Events, University of Greenwich, UK

James Kennell is the Programme Leader for undergraduate degrees in Tourism, Hospitality and Events in the Department of Marketing, Events and Tourism at the Business Faculty of the University of Greenwich. He is also the Executive Director of ITSA’s London Office.

James is the author of numerous papers and book chapters, in the areas of tourism and economic development, cultural tourism, coastal tourism, tourism policy, events management and events education. James is a regular speaker at events and conferences and contributes to television, radio and other new media. As a consultant, James has worked on destination management plans, tourism economic impact studies, rural tourism and tourism marketing. He is held a number of external examiner roles for UK universities and is visiting faculty member at the Aspira University College in Croatia. He was previously the Chief Examiner of the Organisation for Tourism and Hospitality Management, a UK Government regulated awarding organisation providing qualifications for learners in Tourism, Hospitality and Business Management.

Contact: j.s.kennell@greenwich.ac.uk 




“Do not go where the path may lead, go instead where there is no path and leave a trail.
~ Ralph Waldo Emerson”

International Tourism Studies Association (ITSA)