Selected Executive Committee Biographies


Professor Philip Pearce, Ph.D.

President, ITSA

Professor, James Cook University, Australia

Prof. Pearce has taught for over 30 years at Australian universities. He was the first Professor of Tourism in Australia. Prof. Pearce earned a Ph.D. from the University of Oxford and held a Fulbright scholarship at Harvard University. At JCU, he teaches at all levels with a focus on tourist behavior and experience. Prof. Pearce has also conducted short courses in Italy, Singapore, and Thailand. In 2008, he won a national teaching award from the Australian Teaching and Learning Council for advancing tourism education and for the supervision of Doctoral students, having supervised over 30 Ph.D. students. Prof. Pearce has 200 publications and eight books on tourism. He was the Founding Editor of The Journal of Tourism Studies (1990-2005). Prof. Pearce is a frequent keynote speaker at tourism conferences, particularly in Asia. His special interest areas are tourist behaviour, tourism and communities and tourism education and research. Prof. Pearce undertakes select consulting work on managing the behavior of tourists, analyzing emerging markets and assessing community responses to tourism.



Professor Alastair M. Morrison, Ph.D. 


Distinguished Professor Emeritus, Purdue University, Department of  Hospitality and Tourism Management

In an analysis by Ryan (2005), Professor Morrison was placed among the five most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published more than 200 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism.

He is the author of four books on tourism marketing and development, Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010), The Tourism System, 7th edition, (Kendall/Hunt Publishing Company, 2012), Global Marketing of China Tourism (China Architectural & Building Press, 2012), and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998).



Professor Wu Bihu, Ph.D. 

Secretary-General, ITSA

Professor, Peking University Urban and Regional Planning Department

Nicknamed “Tiger,” Dr. Wu Bihu is a Professor specializing in tourism planning, tourism destination marketing and management with Peking University’s Urban and Regional Planning Department. He is also the Director of the Center for Recreation and Tourism Research (CRTR) at Peking University. Prof. Wu has been a Visiting Professor to the Hong Kong Polytechnic University, Purdue University, University of South Carolina, East China Normal University, and Sheffield Hallam University.

Dr. Wu has had a variety of experience in tourism studies and is the author of more than 200 papers and 20 books published in China and abroad.  He also serves as an editorial committee member for seven international referred journals in tourism and geography. He is a Founding Member of the International Tourism Studies Association (ITSA), the first China-based global academic association on tourism research in the world. He was also elected as the Co-chair of RC 50 International Tourism at the International Sociological Association.



Dr. Shen Han

Deputy Secretary-General, ITSA

Assistant Professor, Tourism Department, Fudan University, Shanghai, China

Dr. Shen Han has a background in marketing and was educated in China and the UK.  She graduated with her Ph.D. in Tourism Management from the Chinese Academy of Social Sciences and worked in the School of Hotel and Tourism Management, Hong Kong Polytechnic University as a Post-doctoral Fellow in 2006-2008.  Dr. Han’s thesis analyzed the economic development of the hotel sector in China.  Her main research areas are destination marketing, consumer behavior, and service management.

Dr. Shen has extensive research and consultancy experience in destination branding, tourism development and planning, and quality management of China’s hotel and tourism industry. She has conducted many consulting projects for CNTA, provincial governments, and local authorities. Dr. Shen has published and presented her research works in many journals and at international conferences in China, Switzerland, USA, and Malaysia.



Dr Mimi Li


Deputy Secretary-General, ITSA

Assistant Professor School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Dr. Mimi Li joined the School of Hotel & Tourism Management as Assistant Professor in 2007. Dr. Li is specialized in tourism planning, tourism and hospitality marketing, and tourist behavior. She has been involved in a number of consultancy projects in tourism marketing in the US, and in tourism planning in Mainland China. She also participated in the World Tourism Organization and China National Tourism Administration joint project on developing and promoting the criteria of Best Tourist City, which was the first of this kind in the world. Dr. Li has been an active researcher since she joined the Hong Kong Polytechnic University. She has published on major tourism and hospitality journals including Tourism Management, Journal of Travel Research, Journal of Hospitality and Tourism Research, and International Journal of Hospitality Management.

Dr. Li got her Bachelor’s degree from Peking University in China, her Master’s degree from University of Waterloo in Canada, and her Ph.D. degree from Purdue University in the U. S. A.



Dr Lina Zhong

DSC_00111Deputy Secretary-General, ITSA

 Assistant Professor,Director of the department of E-tourism,School of Tourism Management in Beijing International Studies University

Lina Zhong graduated from Peking University with a Ph.D. in Human Geography. She now is an assistant professor and acting as the Director of the department of E-tourism and marketing at the School of Tourism Management in Beijing International Studies University. Her main research area is destination planning and marketing with a particular focus on big data and online analysis. She was educated both in China and Hong Kong and has extensive research and consultancy experiences in such areas. Been involved in over 40 projects on regional and tourism planning in China, such as the Great Wall and Hangzhou City, Lina Zhong is proficient in regional tourism planning and recreational design. Lina Zhong has also written extensively on tourism planning and management in first-tier academic journals.


Dr. Liang Rebecca Tang

1Regional Vice President for North America (U.S., Canada, & Mexico)

Assistant Professor, Apparel, Events, & Hospitality Management, College of Human Sciences Iowa State University, USA.

Dr. Liang (Rebecca) Tang got her Ph. D. degree of tourism management  from Purdue University. She is Assistant Professor in the Department of Apparel, Events, & Hospitality Management at Iowa State University.  Her primary research interest is tourism marketing and destination planning. She has produced about 50 journal papers and conference papers. Many of her research papers have been accepted by top tourism and hospitality journals such as Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management, etc. Three of her conference papers have been selected as “best paper” or “most recommended paper” in the national and international tourism and hospitality conferences.



Dr. Zhang Jie

Regional Vice President for Great China

Director, University Institute for Tourism Research, Nanjing University, China

Dr. Jie Zhang, professor of geography and tourism, is acting as the Director of University Institute for Tourism Research, and Associate Director of the Department of Land Resources and Tourism, Nanjing University, China.

His name is listed in several national academic commissions of geography, tourism and geology. He is the concurrent professors of several Chinese university and the consultants for several local governments and tourism companies in China. Zhang’s research interests include tourist and allied flows, regional impacts and tourism planning, Chinese cultural and art heritages, geomorphological heritage and evaluation, empiric aesthetics of audience, and tourism and the Internet. Zhang is the author and co-author of more than 200 refereed papers published in scholarly journals or book chapters in the fields of geography and tourism either in Chinese and English, of which the total cited times is over 3500, according to Chinese citation index system CNKI. His awarded research projects include: Spatial connectivity of Chinese Internet (2nd Class Award of Outstanding Youth Geographical Paper, Geographic Society of China, 1997 ), Tourist Flow to Chinese National Park (Best China paper Awards by Asia Pacific Tourism Association, 1999), National Pilot Evaluation System for Historic Township (3rd Class Provincial Scientific Progress Awards of Jiangsu, 2007), National Pilot Guidelines for Conservation Planning of Historic Township and Village (3rd-Class Provincial Soft Science Awards), Town Planning Projects, winning 2nd class Municipal Awards of Best Tourism Planning of Nanjing (2005), and many outstanding paper awards by various academic organizations.



Dr.Svetlana Stepchenkova

Regional Vice-President for Russia

Assistant Professor,Department of Tourism, Recreation and Sport Management, Eric Friedheim Tourism Institute, College of Health and Human Performance, University of Florida, USA

Professor Svetlana Stepchenkova graduated from Purdue University with a Ph.D. in Tourism and Hospitality Management and now is an assistant professor at the Department of Tourism, Recreation, and Sport Management at the University of Florida. The area of her research interests is destination management, marketing, and branding, with the focus on quantitative assessment of destination image using qualitative data. She is especially interested in influence of media messages on image formation, and destination image as a factor in explaining destination choice. Svetlana also studies applications of information technologies in travel and tourism, particularly virtual travel communities, destination websites, and user-generated content as a means of obtaining a competitive advantage in destination marketing and management.



Dr. Hong-bumm Kim

Regional Vice-President for North-East Asia

Professor, Sejong University, Seoul, Korea

Hong-bumm Kim, Ph.D., is a professor of Sejong University, Seoul, Korea. He graduated Yonsei University (B.A.), and earned his Ph.D.(Marketing) in KAIST (Korea Advanced Institute of Science and Technology). He was a Fulbright Research Fellow in the University of Texas at Austin, and was a visiting scholar in AIT (Asian Institute of Technology) and in the Marshall School of Business, USC. He consulted on several international projects sponsored by the World Bank, PATA, and OECD. His research interests include marketing issues in hospitality and tourism, hotel and tourism information system, analytical methods in hospitality and tourism research. His articles have appeared in such international journals as International Journal of Research in Marketing, Journal of Marketing, The Cornell Hotel and Restaurant Administration Quarterly, Annals of Tourism Research, International Journal of Hospitality Management, and Tourism Management.



Dr. Wiendu Nuryanti

Dr Wiendu Nuyanti photo1Regional Vice-President for Southeast-Asia 

Professor, Architecture and Planning at Gadjah Mada University in Yogyakarta

Dr. Wiendu Nuryanti is a tenured Professor of Architecture and Tourism Planning in the Dept. of Architecture and Planning at Gadjah Mada University in Yogyakarta, Indonesia. She received her Master’s Degree in Urban Design from the University of Wisconsin and a Ph.D. in Tourism Planning and Regional Development from the Universities of Surrey and Bournemouth. Prof. Nuryanti is also Executive Director of Stuppa Indonesia, an NGO that she founded in 1986. In that capacity, she has acted as a senior policy advisor to local, regional and national governments throughout Indonesia including the Ministry of Culture & Tourism, Ministry of Education, Ministry of Women’s Affairs, and Ministry of State Enterprises. Prof. Nuryanti and her team of consultants have also worked on projects in the fields of culture, tourism, and development for various international organizations including the United Nations Development Programme (UNDP), UNESCO, and the UN World Tourism Organization (UNWTO).


 Dr. Nimit Chowdhary

Nimit ChowdharyRegional Vice-President for South-Asia 

 Professor , Indian Institute of Tourism , the Chairman of PhD Programme.

Dr. Nimit Chowdhary is a Professor with Indian Institute of Tourism and Travel Management, Noida which is an organisation of Ministry of Tourism Government of India. He is Head of the IITTM Noida Campus as its Nodal Officer. He is also the Chairman of PhD Programme. Born in Jodhpur, Rajasthan Dr. Chowdhary studied Mechanical Engineering at undergraduate level and Business Management at postgraduate levels from the University at Jodhpur. He completed his PhD from Maharishi Dayanand Sararswati University, Ajmer. He began his career working for the same university. He has also worked as a Professor of Business and Administration at Department of Business, at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) at State of Mexico Campus in Mexico; he was invited as Professor to teach at Shaoxing University, China.  He has also taught at Gotland University, Sweden, Global Entrepreneurship Academy, Slovenia and the University of Girona, Spain. He had a short stint as Reader with Jiwaji University, Gwalior in 2004.


James Yip

Regional Vice President for Central Asia (Mongolia, Kazakhstan, and other central Asian nations)

James Yip graduated from the University of Hull (MBA) and completed his MSc at Leeds University (International Marketing) after becoming Member of Chartered Institute of Marketing, United Kingdom. He was also a graduate of the Nanyang Academy of Fine Arts Singapore, and had held solo art exhibitions in Singapore, Kuala Lumpur, Edinburgh, Los Angeles and San Francisco in the mid-to-late-1980’s. He was a pioneer of Comicscene in Malaysia in the 80’s; his works had featured regularly in the New Straits Times and Malay Mail.

James has been a Visiting Professor to China Agricultural University, Beijing University of Technology, Shymkent State University (Kazakhstan), Suleyman Demirel University Almaty, Kyrgyz National University, Turkmen State Institute of Culture and others.



Dr. Claire Liu

Regional Vice President for Oceania (New Zealand, Australia, and South Pacific island nations) 

Senior lecturer and Programme Leader for Bachelor of Tourism Studies, School of Hospitality and Tourism, Faculty of Culture and Society, AUT University, Auckland, New Zealand

Dr. Claire Liu graduated from Dongbei University of Finance & Economics (DUFE) with Bachelor of Economics and Master of International Business Law from University of International Business and Economics (UIBE) in China. She lectured for the School of International Trade at DUFE for 11 years before coming to New Zealand in 1995. Dr. Liu obtained a Master of Business Studies and a PhD in Tourism Management from Massey University in New Zealand. Her doctorate focused on the development and implementation of a quality measurement and improvement strategy based on the combination of SERVQUAL and Quality Function Deployment (QFD) in the New Zealand tourism industry.

Dr Liu’s research areas include SMEs and tourism quality management systems, service quality management, tourism and hospitality entrepreneurship and customer expectations and satisfaction. Since 2008, Dr Liu has been engaged in research on the Chinese outbound tourism market. Her projects include the understanding of New Zealand tour operators about the Chinese market; ADS tour operators’ strategies in the operation of the Chinese outbound market; Chinese outbound travel agents’ knowledge of visitor expectations and marketing strategies. Dr Liu’s research activities are also associated with the Chinese market in Canada through collaboration with Thompson Rivers University and Hong Kong Polytechnic University. Dr Liu has extensive contact with the tourism industry operators both in New Zealand and China. Claire has established close connections with associates in China National Tourism Administration (CNTA) and tourism research institutes in China through her teaching and research activities.



Dr.Cinà van Zyl

Regional Vice President for Africa

Professor in Tourism Management and Chair of the Department Transport Economics, Logistics and Tourism at the University of South Africa (UNISA)

She obtained an Hons. BEcon. in Transport Economics at the University of Stellenbosch, M Phil (cum laude) in Tourism Management at the University of Pretoria, and D.Com. in Touris Management at UNISA. Prof. van Zyl’s special research  interest is the leisure and business tourism markets, more specifically the festival and events sector of the tourism industry.

She is author or co-author of specialist publications in national and international professional journals and has also presented many papers at national and international conferences.



Dr. Manuela De Carlo

Regional Vice President for Western Europe

Professor specializing in the area of strategy and tourism management at IULM University Tourism Management at IULM University, Milan, Italy.

She founded and directs the Master in Tourism Management at IULM and supervises the Tourism Sector of the IULM Foundation.  She is also an Adjunct Professor of Tourism Management at Bocconi University in Milan.  Prof. De Carlo’s research focuses on destination management; interrelations between destination identity, image, and strategy; and inter-organizational knowledge processing and innovation in tourist companies.  She has led numerous research and consulting projects on destination development and tourism management for leading companies in the private sector; institutions including the Lombardy Region, Italian Ministry of Tourism, and OECD.



Dr. László Puczkó, CMC 

Regional Vice President of East Europe

Head of the Tourism and Catering Institute, Budapest College of Communication, Business and Arts; and Managing director at Xellum Ltd.

His research interests focus on Health/medical/wellness/well-being/quality of life.

Dr. Puczkó graduated in 1993 as an economist specialized in tourism and logistics at Budapest University of Economics. He completed his Ph.D. in 2000. He became a Certified Management Consultant (CMC) in 2003. Since 2006 he has been the president of the Association of Tourism Consultants, and founded The Tourism Observatory for Health, Wellness and Spa (2012). From 2007 to 2010 he was the member of the board of directors at the Travel and Tourism Research Association Europe Chapter. He is the (co-)author of numerous specialised and articles in professional journals, including Global Spa and Wellness Industry Briefing Papers, (2012, Global Spa and Wellness Summit); Wellness Tourism and Medical Tourism: Where Do Spas Fit? (2011, Global Spa Summit), and The Future of Spa TourismInternational Medical Tourism Journal (2011). He is the (co-)author of numerous specialised books:  Health and Wellness Tourism, Impacts of Tourism (in English), Az attrakciótól az élményig (From attractions to experiences), and Turizmus történelmi városokban (Tourism in Historic Cities), in Hungarian.

As an international expert, Dr. Puczkó has participated in more than a hundred projects in research, strategic and tactic planning, product development, experience mapping and design, effect-analysis and marketing in health, wellness and spa tourism, transport, heritage and cultural tourism, eco-tourism and some specialised or thematic touristic products.  He lectures at various international professional and academic conferences and congresses, and is a member of the Global Speakers Network.



Dr. SooCheong (Shawn) Jang

 Profile Picture-Shawn JangTreasurer

Associate Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA.

Dr. SooCheong (Shawn) Jang is currently Associate Professor of Hospitality and Tourism Management (HTM) at Purdue University, USA. Dr. Jang’s research is focused on business strategies in the hospitality and tourism industries. His secondary area of research investigates consumer subjects such as consumer values, service quality evaluation and consumer experiences. In recognition of the importance of his research, Dr. Jang has received numerous accolades during the course of his academic career. For example, he was recently recognized as the top-ranked author in HTM academia in terms of publications in the top six HTM journals during the past decade (Journal of Hospitality and Tourism Research (2011), 35(3), 381-416). Dr. Jang also received one of the most prestigious research awards in hospitality and tourism, the W. Bradford Wiley Memorial Best Research Paper of the Year Award (2009), awarded at the International CHRIE Annual Conference, San Francisco, California. As part of his research program, Dr. Jang has more than 100 published articles in refereed top-tier HTM journals and business journals. During the past 10 years, 14 of his papers were selected as among the best papers at international conferences.

Dr. Jang is Co-Editor-in-Chief of the International Journal of Tourism Sciences. He also serves on the editorial boards of top-tier HTM journals such as Journal of Travel Research, Tourism Management, Journal of Hospitality and Tourism Management, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Travel and Tourism Marketing and more. Dr. Jang received his Ph.D. from Purdue University. Born and raised in Seoul, Korea, Dr. Jang is listed in Who’s Who in the World, Who’s Who in America and Who’s Who in American Education.



Professor Zhang Chaozhi, Ph.D.

Professional Committee Chair

zhangchaozhi Dr. Zhang Chaozhi is a Professor specializing in tourism development and destination management, tourism planning and heritage tourism at School of Tourism Management, and Center for Tourism Planning & Research, Sun Yat-sen University, Guangzhou, China.

He has published numbers of papers in both international and Chinese journals, and served as editorial member for double international journals, consultant for several top China tourism destinations and local governments. Dr. Zhang also has several years tourism industry experience.





Xiang (Robert) Li, Ph.D

li_robert (high resolution)BEST Committee Chair

Xiang (Robert) Li, is an associate professor at the University of South Carolina in the School of Hotel, Restaurant, and Tourism Management.  He is also the school’s Ph.D. program coordinator. Robert’s research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia. Robert is the author or co-author of over 80 scientific publications, and recipient of nearly $700,000 research funding. He currently serves on the editorial boards of ten journals and book series, as well as the Global Insights Advisory Council for Brand USARobert’s academic work has been recognized by a number of awards, including the 2013 “Emerging Scholars of Distinction” Award by the International Academy for the Study of Tourism and the 2012-2013 “Best Emerging Scholar in Tourism (B.E.S.T.)” Award by the International Tourism Studies Association. Contact:


Dr. Xinran Y. Lehto

ITSA Membership Co-chair

Associate Professor, School of Hospitality and Tourism Management, Purdue University, USA

Dr. Lehto has maintained a very active research agenda in her expertise area of destination marketing and tourist behavior. Her research addresses how tourism destinations can effectively market experience-based vacation products to unique segments of tourists.  Dr. Lehto has written a total of 129 refereed papers, 54 of which are published in refereed journals, including the top rated Annals of Tourism Research, Tourism Management, and Journal of Travel Research. Dr. Lehto is the co-recipient of 5 best paper awards from various international conferences and 2 Article of the Year awards from two refereed journals.

Dr. Lehto served as guest editor of a double issue of an international journal and serves on the editorial boards of four international academic journals. She emphasizes the ramifications of her research to the tourism  industry, disseminating data and findings in a variety of forums including professional conferences and colloquia, technical reports, and public presentations. She has worked closely with community agencies to evaluate and develop programs and strategies related to tourism and leisure services.



Dr. Mao-Ying Wu

Mao Ying Wu

Associate Professor, School of Management, Zhejiang University

Dr. Mao-Ying Wu gained her Ph.D degree in James Cook University. She is an Associate Professor and the undergraduate coordinator for the Tourism Program in Zhejiang University, which set the first tourism undergraduate and postgraduate programs in Mainland China. Dr. Wu is enthusiastic about research. She is centrally interested in the well-being of tourism communities, tourists in emerging markets, and tourist-host interaction in cross cultural contexts. She has published more than 30 pieces of work in the above mentioned areas with major tourism and hospitality journals (e.g. Tourism Management, Journal of Travel Research, Current Issues in Tourism, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and Tourism Tribune). For more information, please refer to



Dr. Ulrike Gretzel

ug portrait

Professor of Tourism, Business School at the University of Queensland 

Ulrike Gretzel is a Professor of Tourism in the Business School at the University of Queensland. She held previous appointments at the University of Wollongong and Texas A&M University. She received her Ph.D. in Communications from the University of Illinois at Urbana-Champaign and holds a Masters degree in International Business from the Vienna University of Economics and Business Administration.

Her research focuses on persuasion in human-technology interaction, information search and processing, big data, adoption and use of social media, interorganizational information systems, and other issues related to the development and use of intelligent systems in tourism. Her research has been funded by the Australian Research Council, the US National Science Foundation, the US National Endowment for the Humanities, the US National Park Service, TripAdvisor, the Bush Presidential Library and Museum, and a number of national, regional and local tourism organizations in North America, Europe, Australia and Asia.

Prof. Gretzel has published widely in tourism, e-commerce and computer science journals. She was a board member of the International Federation of Information Technology in Travel and Tourism (ifitt) from 2010 to 2014. She frequently consults for industry and government agencies regarding technology and tourism related issues. She is a member of the Smart Tourism Research Center at Kyung Hee University, Korea and an honorary fellow in the Faculty of Business, University of Wollongong.



erdogan ekiz

Tourism Institute, King Abdulaziz University

Erdogan Ekiz is an Associate Professor in King Abdulaziz University, Tourism Institute, Jeddah, Kingdom of Saudi Arabia. Dr. Ekiz completed his Ph.D. on tourism and hospitality management to the School of Hotel and Tourism Management at Hong Kong Polytechnic University. He had a B.Sc. on tourism and hotel management and a M.B.A. in services marketing from Eastern Mediterranean University in North Cyprus. He is a Certified Hospitality Educator (CHE) from American Hotel and Lodging Educational Institute and has over 15 years of teaching experience in Hong Kong, Taiwan, Cyprus, Turkey, Malaysia and Kingdom of Saudi Arabia. He is co-founder and managing editor of an international journal (International Journal of Management Perspectives) which links the academia to the tourism and hospitality industry. His expertise includes: service failure, consumer complaining behavior, tourist behavior and culture. He has over 150 published journal articles, book chapters and conference papers. His papers have appeared in respected refereed journals such as: International Journal of Contemporary Hospitality Management, Managing Service Quality: An International Journal, Journal of Travel and Tourism Marketing, Scandinavian Journal Hospitality and Tourism, Journal of Hospitality Marketing and Management, Tourism Analysis, etc.

He has successfully completed several consultancy projects with major companies in the industry and still working on a dozen of grants and consultation projects for both government and private sector. Dr. Ekiz has wide range of hands-on management experience within the sector, from fast food to 5 star hotels.


Dr David Newsome

e. David Newsome 18.#E580C7 (2)Associate Professor, School of Environmental Science at Murdoch University

Dr David Newsome is an Associate Professor in the School of Environmental Science at Murdoch University. David’s research interests span many areas of natural area tourism including wildlife tourism, evaluation of the quality of ecotourism operations and geotourism. Current interests include fostering protected area partnerships between China and Australia, promoting ecotourism in the ASEAN protected area network, maintaining the integrity of peri-urban reserves and the assessment and management of tourism activity in protected areas. David is also a member of the Conservation Commission of Western Australia and holds membership of the IUCN World Commission on Protected Areas. He is also an Honorary Advisory Committee member, Hong Kong Geopark Guide System and Advisor to the Geoheritage Institute of Iran. Significant publications include the books Natural Area Tourism: Ecology, Impacts and Management and Wildlife Tourism. David is also a member of the Conservation Commission of Western Australia and holds membership of the IUCN World Commission on Protected Areas. He has experience of ecotourism development in southeast Asia and has acted as advisor to the ASEAN Centre for Biodiversity (Regional Training on Ecotourism Workshop for Protected Area Managers) in Malaysia. He is also an Honorary Advisory Committee member Hong Kong Geopark Guide System and Advisor to the Geoheritage Institute of Iran.


Dr. Camargo Ortega

Camargo AlejandraAssociate Professor, University of Monterrey

Dr. Camargo Ortega is an Associate Professor at the University of Monterrey. She received her Ph.D. from Texas A&M University in Tourism Management and has Master’s degrees from Purdue University and AILUN in Italy. Her research focuses on sustainable tourism, specifically on ethics and justice in tourism development, marketing and management. In addition, she is also interested in examining aspects of cultural relationships with nature and accessibility for tourists with disabilities. She has published several articles and received two international recognitions for my work on justice and accessible tourism and is a member of Mexico´s National Researchers System, among others.

Her teaching philosophy is one of student engagement, critical analysis, and knowledge co-creation for sustainability. She has supervised 12 undergraduate and one master´s thesis, five of which were recognized of academic excellence, and one won an international award. In her tenure as the director of the International Tourism Program, the program entered the national register of tourism programs with academic excellence, which evaluates tourism graduates knowledge and competences across national universities. Blanca has been appointed as the Regional Vice President of ITSA for South/Latin America.


Dr James Kennell

James KennellDirector of the Economic Development Resource Centre, University of Greenwich

James Kennell is the Director of the Economic Development Resource Centre at the University of Greenwich, where he is also the Programme Leader for the BA (hons) Tourism Management and BA (hons) Hospitality Management degrees in the Business Faculty. At Greenwich, James teaches across all levels of degrees in Tourism, Hospitality and Events Management and supervises post-graduate students. He is an external examiner for three UK universities and the Chief Examiner of the Organisation for Tourism and Hospitality Management, a UK Government regulated awarding organisation providing qualifications for learners in Tourism, Hospitality and Business Management. James is co-author of ‘Event Management: An Introduction’ and will shortly be publishing a new textbook: ‘Tourism and Public Policy’. He is the author of numerous paper and book chapters, in the areas of tourism and economic development, cultural tourism, coastal tourism, tourism policy, events management and events education. James is a regular speaker at events and conferences and contributes to television, radio and other new media. As a consultant, James has worked on destination management plans, tourism economic impact studies, rural tourism and tourism marketing.


Dr Diane Lee

Dr. Diane Lee is a specialist in the sustainable development of tourism in Australia and developing nations. Currently she is focusing on how appropriate current approaches to tourism policy and education are for developing nations such as Cambodia and Indonesia.

Previously Dr. Lee has worked extensively in wildlife tourism, evaluating human/wildlife interactions with dolphins (Bunbury DDC and Monkey Mia) and turtles (Ningaloo) and the conservation nexus between, wildlife, natural areas and community partnerships. In 2011 Diane was awarded a Washington State Department of Fish and Wildlife award.

Dr. Lee has also investigated tourism infrastructure development opportunities in China and India and conducted an examination of users of WA ‘Top Trails’ throughout the wider WA region.



“Do not go where the path may lead, go instead where there is no path and leave a trail.
~ Ralph Waldo Emerson”

International Tourism Studies Association (ITSA)