Executive Committee

ITSA’s work is governed by an Executive Committee of scholars who volunteer their time to support the work of ITSA, and who are elected to serve for defined terms of office.

ITSA President – Professor Dr. Xinran Lehto, Purdue University, USA

Professor Xinran Lehto is a professor of Hospitality and Tourism Management at Purdue University. She is an associate editor of Journal of Hospitality and Tourism Research and serves on the editorial board of Tourism Management and six other international academic journals. Professor Lehto is also the president of International Tourism Studies Association (ITSA). In that capacity, she promotes the mission of bridging the gaps between developed and developing economies, and between experienced and inexperienced scholar via the use of tourism research, education, and practice.

Dr. Lehto’s expertise area is destination experience design, management, and marketing. Her research addresses how destinations can effectively plan and market experience-based vacation products to various traveler segments. Dr. Lehto is a prolific scholar. She has published more than 140 academic research papers, with numerous in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, and International Journal of Hospitality Management.

Dr. Lehto was an assistant professor at Colorado State University before joining the Purdue faculty. Prior to her academic appointments, she was a practitioner in the travel and tourism industry. She workedas a marketing and planning executive for Chan Brothers Travel (Singapore) and as a marketing officer for China National Tourism Administration. Dr. Lehto believes that the wellbeing of travelers and communities is the starting point for all tourism marketing and planning strategies. She considers wellness-centered tourism design as a social responsibility and a strategic advantage for a destination. 

Founding Chairperson – Professor Dr. Bihu Wu, Peking University, PRC

Biography coming soon….

Past President – Professor Dr. Alastair Morrison, University of Greenwich, UK

Alastair M. Morrison, Ph.D. is a Research Professor at the University of Greenwich in London, UK and formerly a Distinguished Professor Emeritus at Purdue University, USA specializing in the area of tourism and hospitality management and marketing. Prof. Morrison is one of the original founders of the International Tourism Studies Association (ITSA) and served as its President for four years. He has published 300 academic articles and conference proceedings. He is the author of six books, World Tourism Cities (Routledge, 2022); Marketing and Managing Tourism Destinations, 2nd edition (Routledge, 2019); The Tourism System, 8th edition, (Kendall/Hunt Publishing Company, 2018); Global Marketing of China Tourism (China Architectural & Building Press, 2012); Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010); and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998. He is the Co-Editor-in-Chief of the International Journal of Tourism Cities.

In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has conducted training programs and provided marketing and development advice for Australia, Bahrain, Cabo Verde, Cambodia, China, Ghana, Greece, Honduras, Hong Kong, India, Indonesia, Italy, Jamaica, Macau, Malaysia, Mexico, Mongolia, New Zealand, Palestine, Philippines, Poland, Portugal, Qatar, Russia, Saudi Arabia, Scotland, Singapore, Slovenia, South Africa, Sri Lanka, Thailand, Trinidad & Tobago, and Vietnam.

Prof. Morrison received several teaching awards and honors at Purdue University. He is a Founding Member of the Purdue University Teaching Academy and his name has been entered in Purdue’s Book of Great Teachers. His College chose him twice as its nominee for The Purdue University Outstanding Undergraduate Teaching Award. He was selected as one of the winners of Purdue University’s Charles B. Murphy Award for Outstanding Undergraduate Teaching, Purdue University’s most prestigious award for undergraduate teaching.

Regional Vice President Representative – Professor Dr. Cine Van Zyl, University of South Africa, SA.

Biography coming soon….

China Office Representative – Dr. Han Shen, Fudan University, PRC

Professor Han Shen is a professor of Tourism Management at Fudan University. She is an guest editor of Journal of Tourism and Travel Marketing, Asia Pacific Journal of Tourism Research, Journal of China Tourism Research and serves on the editorial board of Journal of Destination Management & Marketing and four other international academic journals. Professor Shen is also the Co-founder of China Tourism behavior Research academic Alliance, Guest Researcher of the China Academy of Social Sciences, Certified Hospitality Educator of American Hotel & Lodging Educational Institute, Certification in Hotel Industry Analytics of STR Share Center, USA.


Dr. Shen’s expertise area is consumer behavior, service marketing and management, destination marketing and branding. She has published more than 70 academic research papers and 5 academic monographs. She has conducted 12 research grants at national and provincial levels as Principle Investigator, and more than 30 research grants as Co-PI.

Dr. Shen is also a member of many think tanks in China, and serves as the Tourism Expert for many provincial governments. She is the forum planner of the World Culture & Tourism Conference, Asia-Pacific Tourism Forum, Maritime Silk Road Summit Forum, etc.
Dr. Shen was selected as the “Outstanding Talent of Fudan University 2025”, “Youth Expert of Tourism” by the Ministry of Culture and Tourism of China, “Best Author Contribution Award” by the Emerald Publishing Group, and many best paper awards. She also achieved the national MTA Excellent Case Award and Model Teaching Course Award by the Ministry of Education of China and Shanghai Education Commission.

London Office Representative – Dr James Kennell, University of Greenwich, UK

Biography coming soon….

Research Director – Dr. Ksenia Krillova, Institute Paul Bocuse, France

Ksenia is an associate professor of marketing at Institute Paul Bocuse (Lyon, France). Her main research interests are consumer experiences in tourism and hospitality, which draws on philosophy (existentialism and aesthetics), social theory, and marketing theory, with practical implications for destination marketing. Particularly, her research is focused on aesthetics and transformative tourism experiences. Ksenia has over 16 years of professional experience, of which 9 years in academic and consultancy research. Her research is regularly published in leading international tourism journals, and she has supervised and mentored research students at Bachelor, Master, and PhD levels. Born and raised in Russia, Ksenia’s career spans three continents and countries (USA, Hong Kong, and France). In her free time, she ponders the questions of life, death, human (dis)connectedness, freedom and the meaning of it all.

Communications Director – Dr Aileen Fan, Purdue University, USA

Dr. Alei Fan (Aileen) is an Assistant Professor at Purdue University’s School of Hospitality and Tourism Management. Dr. Fan holds a PhD in Hospitality Management from The Pennsylvania State University, and a Master of Management in Hospitality from Cornell University. Dr. Fan’s research interests include consumer behavior, services marketing, service innovation, and cross-cultural study, particularly focusing on how various forms of service innovation and emerging technology impact on consumers during service encounters.


Before moving into academia, Dr. Fan had a decade of management experience in the hotel industry, working at major hotel chains such as Hilton, Kimpton and Shangri-La across different countries including China, Singapore, and the US. In the spare time, Dr. Fan has her “Top 3” priorities: her dog – a toy poodle named “Bubu”; reading, especially science fiction novels and non-fiction readings; and kickboxing.