From left to right: William H. Pelzer, French; Ming Yang, Manager of Changyu Pioneer Wine Company;  Prof. Bihu Wu, ITSA Secretary-General; Heinz Schuhmann, PATA; Huirong Shen, ex-officer of China National Tourism Administration); Marie Jacob, France


September 23-25, 2013, Professor Wu Bihu, the Secretary-General of the International Tourism Studies Association (ITSA) was invited as an honored guest to attend the 2013 Academic Conference of the Eastern Foothills of Helan Mountain on International Organisation Vine and Wine in Ningxia, Ningxia Hui Autonomous Region.


During the sessions on Wine and Tourism, Professor Wu Bihu discussed the development of wine tourism in the Eastern Foothills of Helan Mountain in Ningxia along with other experts from different areas. He made an excellent speech and proposed that the name of Eastern Foothills of Helan Mountain should be changed to Helan Mountain, which is more easily communicated and remembered, and other experts agreed with this suggestion. After the conference,Professor Wu Bihu met the President of the Ningxia Hui Autonomous Region, Mrs. Hui Liu and they discussed all issues regarding the development of wine tourism in Ningxia.


The eastern part of Helan Mountains in Ningxia, Ningxia Hui Autonomous Region is a rapidly-emerging wine region in Asia. With the fast progress of the wine industry in Ningxia, the government has given approval to the development of the eastern base of Helan Mountains as an area suitable for wine production. Wineries have sprung up like mushrooms and wine tourism has truly arrived in the area. To encourage the development of wine tourism, the Ningxia government has commissioned the International Center for Recreation and Tourism Research (CRTR) to evaluate the ranking of tourism wineries in Ningxia.