“Health and wellness represent one of the most important development trends in global tourism. An international forum of health and wellness will be a catalyst for academic exchanges among international experts, and also the place for investors and stakeholders to gather. —- Alastair M. Morrison.

 

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Left picture: Prof. Alastair M. Morrison is meeting the Mayor of Nanping: Mr.Baojin Lin.
Right picture: Prof. Alastair M. Morrison with the Vice Mayor, Ms. Meiqiong Chen

December 17-19, 2012, the Secretariat of the International Tourism Studies Association was invited to visit Wuyishan, Nanping City. During the
visit, Professor Morrison and Professor Wu Bihu met the leaders of Nanping City People’s Government and studied the ecological and natural resources as well as the environmental condition in Wuyishan.

December 18, Prof. Morrison and Mr. Baojin Lin, the Mayor of Nanping had a detailed interchange of ideas in relation to the development of the overall health of the region. The Mayor invited ITSA to convene at International Health, Wellness and Sustainable Tourism Forum to be held in 2013 in Wuyishan and to plan and construct a permanent site for this International Forum. The plan is to accelerate the development of the New Area of Wuyi, to create the first international health and wellness tourism destination in China with the establishment of local health and wellness tourism research center, and to study and explore the international tourism market for Wuyishan.

Prof Morrison said: Health and wellness represent one of the most important development trends in global tourism. An international forum of health and wellness will be a catalyst for academic exchanges among international experts, and also the place for investors and stakeholders to gather.

Various parts of China are competing to obtain the permanent head office of the International Health and Wellness Tourism Forum but, on the basis of this inspection, they will consider Wuyishan as a first choice.

On December 19th, ITSA and Nanping Municipal People’s Government signed a strategic cooperation memorandum and agreed to visits by experts for a workshop that will be conducted in Wuyishan in April, 2013. Prof. Wu Bihu and Prof. Morrison will co-lead the research team to study and research the region. European and other international researchers and practitioners in the field of health and wellness tourism will be invited to participate in this analysis. A preliminary report will be prepared during the workshop that will provide practical advice on how Wuyishan can be developed into the top health and wellness tourism destination in China.

The workshop will be the prelude to the upcoming Wuyishan International Health, Wellness and Sustainable Tourism Forum to be held in September 2013, with the participation of up to 300 delegates. ITSA researchers will be invited including international scholars, policy makers, investors and selected industry practitioners who will work together for this worthy project.