January 29-30, 2013. Prof. Alastair Morrison, President of ITSA and Prof. Bihu Wu, ITSA Secretary-General had meetings with the Minister of Culture, Tourism and Sport of Mongolia, Ms. Oyungerel Tsedevdamba and Vice Minister, Magaadai Tumenjargal during their visit to Ulaanbaatar.
ITSA, an international tourism research organization, was invited to visit Mongolia after the General Election in 2012 and the formation of the new Cabinet. In July 2012 in Ulaanbaatar, the former Minister of Environment and Tourism, Tsogtbaatar Damdin, met with Prof. Morrison and James Yip, ITSA’s Regional Vice President for Central Asia, to discuss cooperation related to a proposed ITSA conference in Mongolia.
The main purpose of the visit was related to the rapid economic boom in Mongolia from which significant changes can be expected. The tourism industry should not miss this timely opportunity to be one of the most important promoters of the cultural, historical and natural heritage of Mongolia. Moreover, tourism can have a positive, long-term impact on the economic development of Mongolia through the improvement of infrastructure, service quality, landscape planning, environmental protection, and increased employment and standards of living.
“ITSA wants to bring global tourism experts, travel industry companies, and elite tourism investors to Mongolia. I believe they will all be pleasantly surprised as Mongolia is such a fabulous tourism destination, full of legends, amazing scenery and rich nomadic culture; there are so many future tourism development opportunities. ITSA predicts that the inbound international tourism market to Mongolia will double in the next five to ten years”, Prof. Morrison said.
Since the death of the legendary Genghis Khan in 1227, Mongolia has preserved through the nomadic way of life a unique ecosystem, grassland culture, and natural landscapes. ITSA is committed to promoting ecotourism and the sustainable development of tourism, expanding Mongolia’s international source markets, domestic travel, tourism real estate and resort developments. Strengthening basic tourism services education and international academic field research will attract more global educational resources and enhance mid- and top-university educational levels. ITSA will periodically organize international conferences and workshops through long-term and comprehensive cooperation with the Mongolia National Tourism Association, National University of Mongolia, and others involved in Mongolia’s tourism sector. In addition, ITSA will provide expert consultation and strategic promotion to realize Mongolia’s long-term tourism potential opportunities and to address the major growth challenges.
Prof. Bihu Wu of Peking University said, “ITSA will actively promote greater bilateral tourism cooperation and development between Mongolia and China’s Inner Mongolia in the future.”
Minister Oyungerel Tsedevdamba was appointed to her position in August 2012. She is a graduate of Stanford University, and an astute politician, prolific writer and caring social activist. The Minister affirmed her support of ITSA saying, “we are looking forward to cooperating with them.”
Oyungerel Tsedevdamba’s biographic information can be viewed at: http://www.oyungerel.org/myprofile.html