ITSA members ran a very successful session at the recent Tourism Intelligence Forum in Mallorca, Spain. The session was titled ‘Chinese Outbound Tourism: Practical Implications for Businesses‘ and it was chaired by ITSA President Professor Phillip Pearce.  The session featured contributions from Prof Worlfgang Georg Arlt and Dr Carol Zhang, both ITSA members, as well as from Professor Jafar Jafari.

ITSA members and Professor Jafar Jafari

Professor Pearce was also awarded the Valene Smith award for the best paper at the conference, for his paper about  how tourists could be smart in their own behaviour to reduce the negative effects of too many tourists and high impacts.

Professor Peace presenting at t-Forum 2018