Milan, June 2013. During his visit to Milan, Prof. Alastair M. Morrison, President of ITSA signed an MOU with Prof. Manuela De Carlo, IULM University to collaborate with each other so as to promote the advancement of international understanding, dissemination of learning and strengthening of cultural ties.

The aim of the MoU is to share a mutual intent to support and promote academic collaboration, including conferences, workshops, seminars, and symposiums. The agreement will be valid for the period of 5 years, during which period the two parties will commit to joint research and publishing on topics including the inbound and outbound markets and marketing for Italy and Mainland China, urban and city tourism, heritage and cultural tourism, food and wine tourism, information communication technologies in tourism, destination management and marketing, tourism policies and planning, tourism research methodologies, tourism development, and other topics of mutual interest. The collaboration will also include also participation in the International Journal of Tourism Cities (IJTC), several projects to promote greater tourism and cultural understanding between Italy and China, and other collaborative projects of mutual interest. This MoU is a good opportunity to enhance cultural and tourism relationships between China and Italy.