The 6th ITSA Biennial Conference will be held in London on the campus of the University of Greenwich in August 2016. The event will be hosted by the Department of Marketing, Events and Tourism (MET) in the Business School and James Kennell will serve as the Conference Chair. The theme of the 6th ITSA Biennial Conference will focus on urban tourism and tourism cities. Several sub-themes will be incorporated including: heritage and cultural tourism in urban and peri-urban environments; river and waterfront tourism; events and festivals; and the Chinese outbound market to the UK and Europe.


Prof. Philip Pearce, President of ITSA warmly invites all ITSA members and friends to attend the event in saying –


“Samuel Johnson famously said, ‘When a man gets tired of London he is tired of life.’ ITSA 2016 will not tire anyone; we will all be lively and full of life in London for our conference. As President I invite you all to an academically lively time in London in August.”


Prof. Bihu Wu, Secretary-General of ITSA talked about the selection of London-Greenwich in the context of the Association’s history.


“Of course as a geographer I am intrigued by Greenwich and its history and strategic location, but the choice of London-Greenwich is even more meaningful for ITSA. Having had five highly successful Biennial Conferences in the Asia-Pacific region, it was ITSA’s goal to branch out to Europe as a next step. London is a premier location for any conference given its convenient air links and multiple attractions.”


ITSA CEO Prof. Alastair M. Morrison visited the University of Greenwich in June 2015 and had the following to say about the event location. “It is hard to imagine a better venue for the 6th ITSA Biennial Conference than Greenwich and the University of Greenwich campus specifically. We will be meeting on a World Heritage List site where East meets West on the Greenwich Meridian. Our meetings will be within the Old Royal Navy College located right on the River Thames and only four miles away from Tower Bridge in Central London.”
James Kennell

James Kennell, the Conference Chair, offered a warm welcome to ITSA members in saying “We are very excited about hosting the 6th ITSA Biennial Conference here at the University of Greenwich.  Our campus is on a world heritage site on the banks of the river Thames, in the heart of one of London’s most visited tourism destinations.  Greenwich will be a fantastic place for international delegates to experience London and we’re looking forward to welcoming ITSA members to the UK in 2016.”


The objective of the Association is to bridge the gaps in tourism studies and research, education, and training between developed and developing countries (from ITSA Bylaws) Bringing the World’s tourism scholars closer together

The Maritime Greenwich World Heritage Site comprises the historic town centre, Royal Park and related institutional buildings, and was inscribed by the World Heritage Convention in 1997. The ensemble of buildings at Greenwich and their landscape setting, including the Royal Park, are a potent architectural symbol of English artistic, scientific and other institutional endeavour, notably from the 17th to late 19th centuries (Visit Greenwich,