2014 iCRTR NEWSLETTER
The iCRTR team had a record year of publishing in international journals in 2014 and continued on the upward trend that we experienced in 2012 and 2013. It was my third year of working with the graduate students and professors at PKU and the “harvesting” of all our combined hard work and dedication was truly there to see. Having a passion for research is a characteristic that I have always tried to spark in my graduate students at Purdue and now at PKU. It has been so rewarding to watch this passion growing among our iCRTR students this past year. I have constantly reminded my students that publishing “never gets old” and it is like putting money into a permanent savings account at the bank. Nobody, not even you, can withdraw your publishing “funds” and the interest earned (your recognition) just keeps piling up the more you publish. During 2014, we were mindful of the current issues and opportunities in China’s tourism sector, launching into several new streams of research. These included new primary research on outbound tourism from China; analysis of the impact of air pollution (smog) on international tourist satisfaction when traveling within China; examining perceptions of authenticity in re-created heritage attractions; studying the impacts of new applications of information communication technologies (ICTs) by China’s destination management organizations (DMOs); assessing the interactions of urbanization and rural tourism; and doing several research studies in ecotourism and wildlife tourism.
iCRTR had articles accepted in 2014 by an expanding range of top international journals including Tourism Management, Journal of Hospitality & Tourism Research, Current Issues in Tourism, Journal of Heritage Tourism, Journal of Convention & Event Tourism, Journal of Vacation Marketing, International Journal of Tourism Cities, and Anatolia. Several other manuscripts were submitted in 2014 and are currently under review.
iCRTR continued its very close cooperation in 2014 with the International Tourism Studies Association (ITSA). This culminated with the highly successful staging of the 5th ITSA Biennial Conference in Perth, Western Australia on November 26-28, 2014. Earlier in 2014, iCRTR students were also in Australia presenting research at the Annual CAUTHE Conference in Brisbane, Queensland.
The expansion of iCRTR’s relationships with international universities also continued with new cooperative activities in Portugal, Spain, Germany, Italy, and North and South America. We deepened our friendships and collaboration with universities in Australia, New Zealand, USA, and Italy during 2014 as well.
We are looking forward with great expectations for a wonderful and productive year in 2015.
CRTR Director, Prof. Wu Bihu was invited to attend the 3rd Annual Conference of China Tourism Industry Development on 5th January 2014 in Beijing. The conference, consist of ‘Industry Forum’ and ‘Annual Report’, was jointly organized by China Tourism Association and China Tourism News Agency. The forum, with the theme of ‘Let the smart technology be the wings of tourism’ have brought new ideas for future national tourism development. And Top 10 Tourism News of 2013, Top 10 Tourism Words of 2013, China Travel List of 2013 and Prediction of Tourism Hot Spot of 2014 were announced during the Annual Report session, providing a good opportunity to evaluate the overall condition of tourism in China in 2013, and make significant predictions of the coming future.
Prof. Wu Bihu presented a speech on ‘New Competitiveness of future City Tourism in a Context of Deepening the Reform’. In the circumstances that multiple reform policies related with village conservation, ecological civilization construction, national park construction and land system reform had been launched, Prof. Wu gave his suggestions to the governments that they should take advantages of big data technology to deeply analysis the market demand and develop more diverse tourism products in the process of urbanization in the new era of reform.
The 2014 International Holiday Destination Forum, jointly hosted by People. cn, International Tourism Studies Association (ITSA), Tourist Administration of Zhejiang Province and People’s Government of Zhoushan, organized by People’s Government of Putuo District, BES Woniu (Beijing) Tourist Attraction Management CO. Ltd, BES Consulting Group, was held successfully at the Westin Zhujiazui Resort in Zhoushan, Zhejiang on December 21, 2014. CRTR Director, Secretory-General of ITSA Prof. Wu Bihu presented a keynote speech with the topic of ‘Why does Holiday Destination Fail? An Analysis of Commons Dilemma’. CEO of ITSA Prof. Alastair M. Morrison, Dean of Chinese Tour Research Institute Dai Bin, Director of Hangzhou Tourism Commission and managers of each tourist administration, tourist attraction in tourist cities were also invited to attend the conference. 400 domestic and overseas scholars, experts, representatives from government, tourism enterprises and news media gathered together to have a heated discussion about how to build international holiday destinations. International Holiday Destination Standards was issued and the first International Holiday Destination Expert Committee was elected during the forum. Representatives appealed to every attendee to learn from foreign experiences, establish international guiding standards, expand global market actively to help construct tourist resort projects, develop tourist resort products, improve smart public service system and finally build an integral global leisure and vacation ecosystem. CRTR Director, Secretory-General of ITSA Prof. Wu Bihu drew attention to the evaluation of international holiday destination evaluation, the purpose of which was not to offer awards to the best destinations, but to raise public awareness of the development of holiday tourism in China, to help people understand the significance of international holiday destination and how to transform an existing tourist attraction into an international holiday destination.
The 2014 International Holiday Destination Forum released a positive signal for holiday tourism destination development in China. The evaluation is aiming to help tourists find best vacation tourism destination around the world in 2014, with a wide-ranging collection of tourist cities, tourist attractions and holiday resorts undergoing the process of display on website, shooting by press media and evaluation by experts. The comprehensive evaluation was guided by experts in Universities and think-tanks and elected by the review committee consisted of government officials in tourism administrations, scholars, travel agency CEOs, managers in tourist consulting companies etc. It was acknowledged by the public and travel authorities that the 2014 International Holiday Destination Evaluation has been the most authoritative and most influential brand activity in the domain of China’s tourism and resort activities.
Why are holiday destinations in China failing?
Prof. Wu Bihu, Secretory-General of ITSA, President of BES Tourism Consulting Group, and CRTR Director, presented a keynote speech with the topic of “Why Are Holiday Destinations in China Failing? An Analysis of Commons Dilemma.” Prof. Wu pointed out that in China was now transitioning from sightseeing to holiday tourism, which has created great demand for holiday tourism destinations. However, the development of China’s holiday tourism destinations still has a long way to go in terms of products, branding and quality compared with the developed countries of the world.
With the increase in the demand for such tourism, the market attractiveness of holiday destinations in China has not grown as quickly as in neighboring countries. Island holiday destinations in Asia have performed particularly well, including Phuket, Jeju, Bali, Maldives, Mauritius, Saipan, and others. With the growing middle-class household incomes and increasing quality of life expectations, holiday tourism products in China are now faced with major challenges, as well as significant opportunities. Why do holiday destinations in China have good resources but contain limited attractions? Prof. Wu quoted The Tragedy of the Commons concept from Prof. Garrett Hardin (Science, 1968), and suggested that the primary cause of the dissatisfaction with China’s holiday tourism lies within the land supply. Land purchased by hotel owners and real estate companies has been well redeveloped and prepared at a considerable cost. However, the environment and infrastructure in public areas is left deficient and still requires significant investment. To solve the issue of public area development in holiday tourism destinations, Prof. Wu suggested that governments should consider a mixture of public and private initiatives and create incentive policies to encourage the private sector to develop local communities as well as tourism real estate.
Prof. Wu painted a brighter future for China’s holiday tourism destination development. He said, with the improved living standards of people together with enhancements in tourism destination development, holiday tourism in China will enjoy significant and sustainable market demand.
Presentation by Prof. Bihu Wu on December 21, 2014 at the 2014 International Holiday Destination Forum in Zhujiajian, Zhejiang Province, China
2nd International Holiday Destination Forum in November 2015
ITSA will again participate in the 2nd International Holiday Destination Forum is to be held in Zhoushan, Zhejiang Province in November 2015. The forum is aimed at helping tourists to find “interesting” tourism destinations. The 2015 most creative tourism holiday destinations will be selected via Internet voting, media inspections, and on the basis of evaluation standards. The overall goal is to stimulate sound destination development, better satisfy the national demand for leisure travel, promote tourism consumption, and encourage continuous improvement of China’s tourism sector.
comprare vardenafil online sicuro Roma ITSA contact information and social media sites
To spur livelier interaction and communication among ITSA members, we encourage you to share your latest research and achievements in this newsletter. If you would like to share you’re the good news with us, please contact the ITSA Secretariat:
International Tourism Studies Association (ITSA)
Room 2301, Tower C
Ocean International Center
Beijing, PRC 100025
Tel: (8610) 59648990 Fax: (8610) 59648991
E-mail: firstname.lastname@example.org (Yi Ru)
Best Destinations: The Gold Standards: Proposed Best Destinations Evaluation Criteria and Standards
Reasons for having best standards for destinations
Different approaches to evaluating destinations
Core principles for Best Destinations standards
Proposed destination evaluation criteria and standards
http://cinziamazzamakeup.com/?x=vardenafil-generico-Veneto Reasons for having best standards for destinations
To improve the quality standards in destinations
To recognize excellence among destinations of similar types
To stimulate competition that encourages destinations to take action To persuade destinations to adopt international standards
To inform consumers and others as to what constitutes best destinations
http://cinziamazzamakeup.com/?x=cialis-generico-20-mg Different approaches to evaluating destinations
Popular media best destination lists
Successful destinations based on numbers of tourists
Criteria-based evaluation of destinations
Other related indexes
http://cinziamazzamakeup.com/?x=dove-comprare-viagra-generico-50-mg-pagamento-online-a-Torino Popular media best destination lists
TripAdvisor.com Travelers’ Choice ® annual awards
National Geographic Traveler Best Trips annual designations
Frommer’s annual Top Destinations list
Lonely Planet Best-in-Travel countries, cities, and regions
U.S. News & World Report World’s Best Places to Visit
Telegraph’s Twenty Destinations for 2014
Rough Guides’ Best Places to Go 2014
Travel + Leisure Best Places to Travel in 2014
Source: Pinterest, https://www.pinterest.com/roughguides/the-best-places-to-go-in-2014/
There are however some problems with these lists:
The “top destination” listings are popular with consumers.
However, there are serious doubts about their objectivity since no specific and detailed criteria are given for the selections.
Moreover, many of the lists change each year and this seems counter-intuitive.
Successful destinations based on numbers of tourists
This approach involves ranking destinations by the total number of tourist arrivals in a given year. The UNWTO’s statistics are often used to do these rankings.
This is a choice of “quantity” over “quality.” Smaller destinations are not necessarily inferior because they have fewer visitors. Additionally, these are country-level statistics and there are many more destinations and DMOs below the country level.
http://cinziamazzamakeup.com/?x=acquistare-viagra-online-generico-100-mg Criteria-based evaluation of destinations
These are evaluation procedures that are based on criteria developed by experts in destination planning, management, and marketing. The criteria are developed on a third-party basis, so they are considered to be objective and free of commercial bias.
System of Measures for Excellence in Destinations (SMED):
o This system was created with the support of UNWTO.
o However, the criteria for approval of destinations under SMED have not been made public.
Global Sustainable Tourism Council Criteria
o The Global Tourism Sustainable Council (GSTC), headquartered in Washington DC, has introduced the GSTC Criteria.
o In November 2013, GSTC released the Global Sustainable Council Criteria for Destinations.
o Criteria and Performance Indicators are set in four different sections: demonstrate sustainable destination management; maximize economic benefits to the host community and minimize negative impacts; maximize benefits to communities, visitors, and culture; minimize negative impacts; and maximize benefits to the environment and minimize negative impacts.
o vardenafil contrassegno online Awareness: Related to tourists’ level of knowledge about the destination and is influenced by the amount and nature of the information they receive.
o see url Attractiveness: Number and geographic scope of appeal of the destination’s attractions comprise this attribute.
o see url Availability: Determined by the ease with which bookings and reservations can be made for the destination, and the number of booking and reservation channels available.
o see Access: Convenience of getting to and from the destination, as well as moving around within the destination.
o viagra generico 50 mg italia pagamento online a Firenze Appearance: Measures the impressions that the destination makes on tourists, both when they first arrive and then throughout their stays in the destination.
o click Activities: Extent of the array of activities available to tourists within the destination.
o go here Assurance: The safety and security of the destination for tourists.
o Appreciation: The feeling of the levels of welcome and hospitality.
o Action: The availability of a long-term tourism plan and a marketing plan for tourism are some of the required actions.
o Accountability: The evaluation of performance by the destination management organization (DMO).
However, there are no universally-accepted criteria for best, successful, or effective destinations. There remains a global need to establish these criteria and their accompanying standards.
Other related indexes
Country branding indexes
Country branding indexes
o Country Brand Index, produced by FutureBrand, http://www.futurebrand.com/cbi/2014.
o Nation Brand Index, produced by Anholt-GfK Nations Brand Index, http://www.gfk.com/Documents/GfK-Place-Branding.pdf
o Country Brand Index does consider tourism, heritage and culture:
Livability and happiness indexes
o Global Liveability Ranking and Report, Economist Intelligence Unit, www.eiu.com/liveability2014
o Mercer Quality of Living Survey, www.imercer.com/products/2014/quality-of-living.aspx
o Happy Planet Index (www.happyplanetindex.org).
o Gross National Happiness (www.grossnationalhappiness.com).
o World Happiness Report, UN (http://unsdsn.org/resources/publications/world-happiness-report-2013/)
Sources: World Happiness Report, UN (http://unsdsn.org/resources/publications/world-happiness-report-2013/); Happy Planet Index (www.happyplanetindex.org).
They do not measure all of the criteria that relate specifically to destinations. However, they do measure aspects of places that are relevant such as quality of life and sustainability. They rank countries or cities and are not available for other geographic levels.
Core principles for Best Destinations standards
Set at international levels, rather than representing the status quo in a particular country, region, or city.
Reflect best practices in destination management and marketing.
Consider resident quality of life and happiness, as well as the principles of sustainable tourism.
Blend together the best elements of different evaluation approaches.
Proposed Best Destinations Evaluation Criteria
Destination mix criteria
o Range and quality of attractions
o Events, activities, and experiences
o Hotels and other accommodations
o Restaurants and foodservices
o Transportation and mobility
o Hospitality resources and visitor appreciation
Destination recognition and reputation criteria
o Recognition, popularity, and awareness
Destination information and marketing criteria
o Information and distribution channels
o Destination marketing
Destination quality and quality assurance criteria
o Ambiance and appearance
o Quality assurance and consumer protection
o Quality of life (QOL)
Destination management criteria
o Tourism planning
o Accountability and performance management
o Funding sources and budget allocation
o Community and stakeholder involvement
Destination Sustainability and Tourism Impacts Criteria
o Sustainable tourism policies and plans
o Sustainability: Economic
o Sustainability: Social-Cultural
o Sustainability: Environmental
Specifying standards: work still to be accomplished
We still need to attach weightings and scores to each criterion and sub-criterion. The “threshold total scores” and minimum scores for each criterion to determine the Best Destinations must also be determined. Other sets of criteria for each different category of destinations also have to be specified.
Presentation by Prof. Alastair M. Morrison on December 21, 2014 at the 2014 International Holiday Destination Forum in Zhujiajian, Zhejiang Province, China
Upcoming Forums and Conferences in 2015
Yancheng to host International Ecotourism Forum in May 2015
The 1st Yancheng International Ecotourism Forum is to be held in Funing, Yancheng on 15th June 2015.Yancheng’s Tourism Administration and ITSA will cooperate on the forum. The event will promote Yancheng’s brand and establish Yancheng’s international reputation in ecotourism planning in domestic and overseas tourism markets.
World Island Tourism Conference to be held in Zhoushan
The Provincial Government of Zhejiang Province plans to hold the World Island Tourism Conference in September, 2015. The purpose is to show the unique charm of island tourism and to make Zhoushan well known around the world. ITSA will assist with the conference through international marketing and providing island tourism experts from China and abroad. The experts who will participate in the conference will offer sound advice and suggestions on how to enhance island tourism in the future.
ITSA Experts Help Cangyuan, Yunnan Province in its Vision to Become an International Tourism Destination Resort Area
Cangyuan is located in Lincang in western Yunnan Province next to the border with Myanmar. ITSA was invited by the Government of Lincang to provide its international tourism expertise to provide recommendations on the future development of the sector. ITSA’s task was to assist the government by:
Investigating first-hand the existing tourism products and services in Cangyuan.
Assessing the standards of what is currently offered against international norms.
Recommending how existing standards need to be improved to bring them up to international levels.
Providing strategic recommendations for international tourism product development and marketing.
Verifying Cangyuan as an international tourism holiday resort area (Gouji Luyou Dujia Qu).
From May 27 to June 4, 2014, a team of four ITSA experts along with Yetian Ouyang visited Cangyuan and conducted a detailed site investigation. The team included Prof. David Newsome of Murdoch University, Perth, Western Australia; Prof. Ghazali Musa of the University of Malaya, Kuala Lumpur; Mr. Oliver Sedlinger (former Director of German Tourist Office in China) of Sedlinger Associates, Beijing; and Prof. Alastair Morrison of Purdue University, Indiana, USA. The team was specially chosen for its expertise in nature-based tourism and ecotourism; cultural-heritage tourism including minority ethnic group tourism; tourism planning and development; and destination management and marketing.
At a wrap-up review meeting on June 4th, Prof. Morrison, the team leader, identified potential USPs for international tourism development and marketing as the “five Ws”: Wa culture; Wonder – Karst landscape and features, including ancient rock paintings; Wellness – Tea, including ancient tea trees (potentially mud); Wander – Proximity to Myanmar; and Wild – Plants and animals (particularly elephants, monkeys, and birds). The expert team described eight innovative tourism development projects that Cangyuan should contemplate, plus the needed upgrading and improvements of the basic facilities, maintenance, and management at sites visited, and in facilities such as hotels and restaurants.
On July 25th, 2014 at the Great Hall of the People in Beijing Prof. Morrison presented a certificate to Cangyuan leaders. He said that the four ITSA international experts had provided Cangyuan with detailed recommendations for: nature-based tourism and ecotourism; culture, heritage, and minority ethnic group tourism; cross-border tourism, China-Myanmar; and international tourism marketing. Prof. Morrison also said that Cangyuan was well on the way to satisfying all of these criteria and therefore ITSA formally acknowledged this by awarding a certificate. He said that Cangyuan had a great future vision for tourism and ITSA was delighted to play a role in helping to achieve it.
Prof. Morrison presents certificate to Cangyuan leaders in Beijing at the Great Hall of the People.
A second visit to Cangyuan was held from August 25-29, 2014, when Prof. Morrison and Oliver Sedlinger returned to follow up on the team’s recommendations. At a ceremony in the Calabash Village further certificates were presented to Cangyuan for its progress on specialized types of tourism.
5th ITSA Biennial Conference, November 2014,Perth,WA: Second Call for Papers.
Main organizer: International Tourism Studies Association
Host organizer: Murdoch University, Perth, Western Australia Venue: Fremantle, Western Australia
Date: 26th -29th November, 2014
The 5th ITSA Biennial Conference to be held on November 26 – 29, 2014 in Perth, Western Australia is calling for full papers, case studies and oral presentations on the following themes:
Theme 1 China outbound tourism market
Positioning Western Australia (and Perth) in the China market
Chinese backpacker market
Cruise and boating/sailing market from China
Impact of China Tourism Law (2013)
Independent travellers vs. group tourists from China
Marketing Australian nature to China
Profile of nature-based tourists in China
Self-drive tourism and the Chinese market
Site management/visitor facility needs in Australia
Slow tourism (including rural and small town tourism)
Tour guiding requirements in the Australian context
Tourist behaviour management
Theme 2 Nature based tourism in the Asian Century
Adventure tourism in Western Australia
Monitoring visitor activity
Role of Australian protected areas and wildlife
Sustainable wildlife tourism management in Australia
Visitor management in natural areas
Theme 3 City tourism in the Asian Century
Australian cities as quality tourism destinations
Business events (MICE – meetings, incentives, conventions,exhibitions)
Chinese cities and the concept of the world tourism city
City parks and open spaces
Concept of nature in the city as a tourist attraction
Festivals and events
Heritage and cultural tourism in Australian cities
Perth as a liveable and world tourism city
We are also inviting abstracts of 1,000 words for full papers for possible inclusion in the referred proceedings and expanded papers of up to 8,000 words for publication in the International Journal of Tourism Cities. Please contact Associate Professor David Newsome for further information.
ITSA and 2013 Academic conference of Eastern Foothills of Helan Mountain of International Organisation Vine and Wine
From left to right: William H. Pelzer, French; Ming Yang, Manager of Changyu Pioneer Wine Company; Prof. Bihu Wu, ITSA Secretary-General; Heinz Schuhmann, PATA; Huirong Shen, ex-officer of China National Tourism Administration); Marie Jacob, France
September 23-25, 2013, Professor Wu Bihu, the Secretary-General of the International Tourism Studies Association (ITSA) was invited as an honored guest to attend the 2013 Academic Conference of the Eastern Foothills of Helan Mountain on International Organisation Vine and Wine in Ningxia, Ningxia Hui Autonomous Region.
During the sessions on Wine and Tourism, Professor Wu Bihu discussed the development of wine tourism in the Eastern Foothills of Helan Mountain in Ningxia along with other experts from different areas. He made an excellent speech and proposed that the name of Eastern Foothills of Helan Mountain should be changed to Helan Mountain, which is more easily communicated and remembered, and other experts agreed with this suggestion. After the conference,Professor Wu Bihu met the President of the Ningxia Hui Autonomous Region, Mrs. Hui Liu and they discussed all issues regarding the development of wine tourism in Ningxia.
The eastern part of Helan Mountains in Ningxia, Ningxia Hui Autonomous Region is a rapidly-emerging wine region in Asia. With the fast progress of the wine industry in Ningxia, the government has given approval to the development of the eastern base of Helan Mountains as an area suitable for wine production. Wineries have sprung up like mushrooms and wine tourism has truly arrived in the area. To encourage the development of wine tourism, the Ningxia government has commissioned the International Center for Recreation and Tourism Research (CRTR) to evaluate the ranking of tourism wineries in Ningxia.
5th ITSA Biennial Conference, November 2014,Perth, WA: Call for Papers.
Theme: Tourism, Cities and the Environment in the Asian Century.
Main organizer: International Tourism Studies Association Host organizer: Murdoch University, Perth, Western Australia Venue: Fremantle, Western Australia
Date: 26th -29th November, 2014
The 5th ITSA Biennial Conference to be held in November 2014, Perth, Western Australia is calling for full papers, case studies and oral presentations on the following themes:
- 1. China outbound tourism market
Becoming China ready – research need Site management/visitor facility needs in Australia Marketing Australian nature to China Profile of nature-based tourists in China Positioning Western Australia (and Perth) in the China market Tour guiding requirements in the Australian context
- 2. Nature based tourism in the Asian Century
The role of Australian protected areas and wildlife Sustainable experiences Visitor management in natural areas Monitoring visitor activity Sustainable wildlife tourism management in Australia
- 3. City tourism in the Asian Century
The value of Asia-Australia sister state and sister city relationships/partnerships The concept of nature in the city as a tourist attraction Chinese cities and the concept of the world tourism city Australian cities as quality tourism destinations
We are also inviting abstracts of 1000 words for full papers for possible inclusion in the referred proceedings and expanded papers of up to 8000 words for publication in the International Journal of Tourism Cities Please contact Associate Professor David Newsome for further information.
ITSA signs MoU with IULM in Milan, Italy
Milan, June 2013. During his visit to Milan, Prof. Alastair M. Morrison, President of ITSA signed an MOU with Prof. Manuela De Carlo, IULM University to collaborate with each other so as to promote the advancement of international understanding, dissemination of learning and strengthening of cultural ties.
The aim of the MoU is to share a mutual intent to support and promote academic collaboration, including conferences, workshops, seminars, and symposiums. The agreement will be valid for the period of 5 years, during which period the two parties will commit to joint research and publishing on topics including the inbound and outbound markets and marketing for Italy and Mainland China, urban and city tourism, heritage and cultural tourism, food and wine tourism, information communication technologies in tourism, destination management and marketing, tourism policies and planning, tourism research methodologies, tourism development, and other topics of mutual interest. The collaboration will also include also participation in the International Journal of Tourism Cities (IJTC), several projects to promote greater tourism and cultural understanding between Italy and China, and other collaborative projects of mutual interest. This MoU is a good opportunity to enhance cultural and tourism relationships between China and Italy.