Why are holiday destinations in China failing?

Posted on Jan 27, 2015 | Comments Off on Why are holiday destinations in China failing?

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Prof. Wu Bihu, Secretory-General of ITSA, President of BES Tourism Consulting Group, and CRTR Director, presented a keynote speech with the topic of “Why Are Holiday Destinations in China Failing? An Analysis of Commons Dilemma.” Prof. Wu pointed out that in China was now transitioning from sightseeing to holiday tourism, which has created great demand for holiday tourism destinations. However, the development of China’s holiday tourism destinations still has a long way to go in terms of products, branding and quality compared with the developed countries of the world.
With the increase in the demand for such tourism, the market attractiveness of holiday destinations in China has not grown as quickly as in neighboring countries. Island holiday destinations in Asia have performed particularly well, including Phuket, Jeju, Bali, Maldives, Mauritius, Saipan, and others. With the growing middle-class household incomes and increasing quality of life expectations, holiday tourism products in China are now faced with major challenges, as well as significant opportunities. Why do holiday destinations in China have good resources but contain limited attractions? Prof. Wu quoted The Tragedy of the Commons concept from Prof. Garrett Hardin (Science, 1968), and suggested that the primary cause of the dissatisfaction with China’s holiday tourism lies within the land supply. Land purchased by hotel owners and real estate companies has been well redeveloped and prepared at a considerable cost. However, the environment and infrastructure in public areas is left deficient and still requires significant investment. To solve the issue of public area development in holiday tourism destinations, Prof. Wu suggested that governments should consider a mixture of public and private initiatives and create incentive policies to encourage the private sector to develop local communities as well as tourism real estate.
Prof. Wu painted a brighter future for China’s holiday tourism destination development. He said, with the improved living standards of people together with enhancements in tourism destination development, holiday tourism in China will enjoy significant and sustainable market demand.

Presentation by Prof. Bihu Wu on December 21, 2014 at the 2014 International Holiday Destination Forum in Zhujiajian, Zhejiang Province, China

 

2nd International Holiday Destination Forum in November 2015

Posted on Jan 27, 2015 | Comments Off on 2nd International Holiday Destination Forum in November 2015

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ITSA will again participate in the 2nd International Holiday Destination Forum is to be held in Zhoushan, Zhejiang Province in November 2015. The forum is aimed at helping tourists to find “interesting” tourism destinations. The 2015 most creative tourism holiday destinations will be selected via Internet voting, media inspections, and on the basis of evaluation standards. The overall goal is to stimulate sound destination development, better satisfy the national demand for leisure travel, promote tourism consumption, and encourage continuous improvement of China’s tourism sector.

ITSA contact information and social media sites
To spur livelier interaction and communication among ITSA members, we encourage you to share your latest research and achievements in this newsletter. If you would like to share you’re the good news with us, please contact the ITSA Secretariat:
International Tourism Studies Association (ITSA)
Room 2301, Tower C
Ocean International Center
Beijing, PRC 100025
Tel: (8610) 59648990 Fax: (8610) 59648991
E-mail: ruyi227@126.com (Yi Ru)

Best Destinations: The Gold Standards: Proposed Best Destinations Evaluation Criteria and Standards

Posted on Jan 26, 2015 | Comments Off on Best Destinations: The Gold Standards: Proposed Best Destinations Evaluation Criteria and Standards

Presentation outline
 Reasons for having best standards for destinations
 Different approaches to evaluating destinations
 Core principles for Best Destinations standards
 Proposed destination evaluation criteria and standards
Reasons for having best standards for destinations
 To improve the quality standards in destinations
 To recognize excellence among destinations of similar types
 To stimulate competition that encourages destinations to take action To persuade destinations to adopt international standards
 To inform consumers and others as to what constitutes best destinations
Different approaches to evaluating destinations
 Popular media best destination lists
 Successful destinations based on numbers of tourists
 Criteria-based evaluation of destinations
 Other related indexes
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Popular media best destination lists
 TripAdvisor.com Travelers’ Choice ® annual awards
 National Geographic Traveler Best Trips annual designations
 Frommer’s annual Top Destinations list
 Lonely Planet Best-in-Travel countries, cities, and regions
 U.S. News & World Report World’s Best Places to Visit
 Telegraph’s Twenty Destinations for 2014
 Rough Guides’ Best Places to Go 2014
 Travel + Leisure Best Places to Travel in 2014
 And others!

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Source: Pinterest, https://www.pinterest.com/roughguides/the-best-places-to-go-in-2014/
There are however some problems with these lists:
 The “top destination” listings are popular with consumers.
 However, there are serious doubts about their objectivity since no specific and detailed criteria are given for the selections.
 Moreover, many of the lists change each year and this seems counter-intuitive.
Successful destinations based on numbers of tourists
This approach involves ranking destinations by the total number of tourist arrivals in a given year. The UNWTO’s statistics are often used to do these rankings.

 

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This is a choice of “quantity” over “quality.” Smaller destinations are not necessarily inferior because they have fewer visitors. Additionally, these are country-level statistics and there are many more destinations and DMOs below the country level.

Criteria-based evaluation of destinations
These are evaluation procedures that are based on criteria developed by experts in destination planning, management, and marketing. The criteria are developed on a third-party basis, so they are considered to be objective and free of commercial bias.
System of Measures for Excellence in Destinations (SMED):

o The World Centre of Excellence for Destinations (CED), located in Montréal, Canada, developed the System of Measures for Excellence in Destinations (SMED).
o This system was created with the support of UNWTO.
o However, the criteria for approval of destinations under SMED have not been made public.
Global Sustainable Tourism Council Criteria
o The Global Tourism Sustainable Council (GSTC), headquartered in Washington DC, has introduced the GSTC Criteria.
o In November 2013, GSTC released the Global Sustainable Council Criteria for Destinations.
o Criteria and Performance Indicators are set in four different sections: demonstrate sustainable destination management; maximize economic benefits to the host community and minimize negative impacts; maximize benefits to communities, visitors, and culture; minimize negative impacts; and maximize benefits to the environment and minimize negative impacts.
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The 10 As of Successful Tourism Destinations (Morrison, 2013)
o Awareness: Related to tourists’ level of knowledge about the destination and is influenced by the amount and nature of the information they receive.
o Attractiveness: Number and geographic scope of appeal of the destination’s attractions comprise this attribute.
o Availability: Determined by the ease with which bookings and reservations can be made for the destination, and the number of booking and reservation channels available.
o Access: Convenience of getting to and from the destination, as well as moving around within the destination.
o Appearance: Measures the impressions that the destination makes on tourists, both when they first arrive and then throughout their stays in the destination.
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o Activities: Extent of the array of activities available to tourists within the destination.
o Assurance: The safety and security of the destination for tourists.
o Appreciation: The feeling of the levels of welcome and hospitality.
o Action: The availability of a long-term tourism plan and a marketing plan for tourism are some of the required actions.
o Accountability: The evaluation of performance by the destination management organization (DMO).
However, there are no universally-accepted criteria for best, successful, or effective destinations. There remains a global need to establish these criteria and their accompanying standards.
Other related indexes
 Country branding indexes
 Liveability/livability indexes
 Happiness indexes
Country branding indexes
o Country Brand Index, produced by FutureBrand, http://www.futurebrand.com/cbi/2014.
o Nation Brand Index, produced by Anholt-GfK Nations Brand Index, http://www.gfk.com/Documents/GfK-Place-Branding.pdf
o Country Brand Index does consider tourism, heritage and culture:

 

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Livability and happiness indexes
o Global Liveability Ranking and Report, Economist Intelligence Unit, www.eiu.com/liveability2014
o Mercer Quality of Living Survey, www.imercer.com/products/2014/quality-of-living.aspx
o Happy Planet Index (www.happyplanetindex.org).
o Gross National Happiness (www.grossnationalhappiness.com).
o World Happiness Report, UN (http://unsdsn.org/resources/publications/world-happiness-report-2013/)

 

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Sources: World Happiness Report, UN (http://unsdsn.org/resources/publications/world-happiness-report-2013/); Happy Planet Index (www.happyplanetindex.org).
They do not measure all of the criteria that relate specifically to destinations. However, they do measure aspects of places that are relevant such as quality of life and sustainability. They rank countries or cities and are not available for other geographic levels.
Core principles for Best Destinations standards
 Set at international levels, rather than representing the status quo in a particular country, region, or city.
 Reflect best practices in destination management and marketing.
 Consider resident quality of life and happiness, as well as the principles of sustainable tourism.
 Blend together the best elements of different evaluation approaches.
Proposed Best Destinations Evaluation Criteria
Destination mix criteria
o Range and quality of attractions
o Events, activities, and experiences
o Hotels and other accommodations
o Restaurants and foodservices
o Transportation and mobility
o Infrastructure
o Hospitality resources and visitor appreciation
Destination recognition and reputation criteria
o Recognition, popularity, and awareness
o Reputation
Destination information and marketing criteria
o Information and distribution channels
o Destination marketing
Destination quality and quality assurance criteria
o Ambiance and appearance
o Quality assurance and consumer protection
o Quality of life (QOL)
Destination management criteria
o Tourism planning
o Accountability and performance management
o Funding sources and budget allocation
o Community and stakeholder involvement
Destination Sustainability and Tourism Impacts Criteria
o Sustainable tourism policies and plans
o Sustainability: Economic
o Sustainability: Social-Cultural
o Sustainability: Environmental
Specifying standards: work still to be accomplished
We still need to attach weightings and scores to each criterion and sub-criterion. The “threshold total scores” and minimum scores for each criterion to determine the Best Destinations must also be determined. Other sets of criteria for each different category of destinations also have to be specified.
Presentation by Prof. Alastair M. Morrison on December 21, 2014 at the 2014 International Holiday Destination Forum in Zhujiajian, Zhejiang Province, China

 

 

 

Upcoming Forums and Conferences in 2015

Posted on Jan 26, 2015 | Comments Off on Upcoming Forums and Conferences in 2015

Yancheng to host International Ecotourism Forum in May 2015

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The 1st Yancheng International Ecotourism Forum is to be held in Funing, Yancheng on 15th June 2015.Yancheng’s Tourism Administration and ITSA will cooperate on the forum. The event will promote Yancheng’s brand and establish Yancheng’s international reputation in ecotourism planning in domestic and overseas tourism markets.
World Island Tourism Conference to be held in Zhoushan

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The Provincial Government of Zhejiang Province plans to hold the World Island Tourism Conference in September, 2015. The purpose is to show the unique charm of island tourism and to make Zhoushan well known around the world. ITSA will assist with the conference through international marketing and providing island tourism experts from China and abroad. The experts who will participate in the conference will offer sound advice and suggestions on how to enhance island tourism in the future.

ITSA Experts Help Cangyuan, Yunnan Province in its Vision to Become an International Tourism Destination Resort Area

Posted on Jan 23, 2015 | Comments Off on ITSA Experts Help Cangyuan, Yunnan Province in its Vision to Become an International Tourism Destination Resort Area

Cangyuan is located in Lincang in western Yunnan Province next to the border with Myanmar. ITSA was invited by the Government of Lincang to provide its international tourism expertise to provide recommendations on the future development of the sector. ITSA’s task was to assist the government by:
 Investigating first-hand the existing tourism products and services in Cangyuan.
 Assessing the standards of what is currently offered against international norms.
 Recommending how existing standards need to be improved to bring them up to international levels.
 Providing strategic recommendations for international tourism product development and marketing.
 Verifying Cangyuan as an international tourism holiday resort area (Gouji Luyou Dujia Qu).
From May 27 to June 4, 2014, a team of four ITSA experts along with Yetian Ouyang visited Cangyuan and conducted a detailed site investigation. The team included Prof. David Newsome of Murdoch University, Perth, Western Australia; Prof. Ghazali Musa of the University of Malaya, Kuala Lumpur; Mr. Oliver Sedlinger (former Director of German Tourist Office in China) of Sedlinger Associates, Beijing; and Prof. Alastair Morrison of Purdue University, Indiana, USA. The team was specially chosen for its expertise in nature-based tourism and ecotourism; cultural-heritage tourism including minority ethnic group tourism; tourism planning and development; and destination management and marketing.

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At a wrap-up review meeting on June 4th, Prof. Morrison, the team leader, identified potential USPs for international tourism development and marketing as the “five Ws”: Wa culture; Wonder – Karst landscape and features, including ancient rock paintings; Wellness – Tea, including ancient tea trees (potentially mud); Wander – Proximity to Myanmar; and Wild – Plants and animals (particularly elephants, monkeys, and birds). The expert team described eight innovative tourism development projects that Cangyuan should contemplate, plus the needed upgrading and improvements of the basic facilities, maintenance, and management at sites visited, and in facilities such as hotels and restaurants.
On July 25th, 2014 at the Great Hall of the People in Beijing Prof. Morrison presented a certificate to Cangyuan leaders. He said that the four ITSA international experts had provided Cangyuan with detailed recommendations for: nature-based tourism and ecotourism; culture, heritage, and minority ethnic group tourism; cross-border tourism, China-Myanmar; and international tourism marketing. Prof. Morrison also said that Cangyuan was well on the way to satisfying all of these criteria and therefore ITSA formally acknowledged this by awarding a certificate. He said that Cangyuan had a great future vision for tourism and ITSA was delighted to play a role in helping to achieve it.

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Prof. Morrison presents certificate to Cangyuan leaders in Beijing at the Great Hall of the People.
A second visit to Cangyuan was held from August 25-29, 2014, when Prof. Morrison and Oliver Sedlinger returned to follow up on the team’s recommendations. At a ceremony in the Calabash Village further certificates were presented to Cangyuan for its progress on specialized types of tourism.

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5th ITSA Biennial Conference, November 2014,Perth,WA: Second Call for Papers.

Posted on Nov 4, 2013 | Comments Off on 5th ITSA Biennial Conference, November 2014,Perth,WA: Second Call for Papers.

 

murdochTheme: Tourism, Cities and the Environment in the Asian  Century.

Main organizer: International Tourism Studies Association

Host organizer: Murdoch University, Perth, Western Australia
 Venue: Fremantle, Western Australia

 

Date: 26th -29th November, 2014

The 5th ITSA Biennial Conference to be held on November 26 – 29, 2014 in Perth, Western Australia is calling for full papers, case studies and oral presentations on the following themes:

Theme 1 China outbound tourism market

 Positioning Western Australia (and Perth) in the China market
 Chinese backpacker market
 Cruise and boating/sailing market from China
 Impact of China Tourism Law (2013)
 Independent travellers vs. group tourists from China
 Marketing Australian nature to China
 Profile of nature-based tourists in China
 Self-drive tourism and the Chinese market
 Shopping tourism
 Site management/visitor facility needs in Australia
 Slow tourism (including rural and small town tourism)
 Tour guiding requirements in the Australian context
 Tourist behaviour management  

Theme 2 Nature based tourism in the Asian Century

 Aboriginal tourism
 Adventure tourism in Western Australia
 Coastal/waterfront tourism
 Monitoring visitor activity
 Role of Australian protected areas and wildlife
 Sustainable experiences
 Sustainable wildlife tourism management in Australia
 Visitor management in natural areas
 Wine tourism  

Theme 3 City tourism in the Asian Century

 Australian cities as quality tourism destinations
 Business events (MICE – meetings, incentives, conventions,exhibitions)
 Chinese cities and the concept of the world tourism city
 City parks and open spaces
 Concept of nature in the city as a tourist attraction
 Festivals and events
 Food tourism
 Green cities
 Heritage and cultural tourism in Australian cities
 Perth as a liveable and world tourism city
 Smart tourism   
For oral presentations please submit abstracts of 250 words to Associate ProfessorDavid Newsome Email: D.Newsome@murdoch.edu.au. 

We are also inviting abstracts of 1,000 words for full papers for possible inclusion in the referred proceedings and expanded papers of up to 8,000 words for publication in the International Journal of Tourism Cities. Please contact Associate Professor David Newsome for further information.

 

ITSA and 2013 Academic conference of Eastern Foothills of Helan Mountain of International Organisation Vine and Wine

Posted on Oct 21, 2013 | Comments Off on ITSA and 2013 Academic conference of Eastern Foothills of Helan Mountain of International Organisation Vine and Wine

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From left to right: William H. Pelzer, French; Ming Yang, Manager of Changyu Pioneer Wine Company;  Prof. Bihu Wu, ITSA Secretary-General; Heinz Schuhmann, PATA; Huirong Shen, ex-officer of China National Tourism Administration); Marie Jacob, France

 

September 23-25, 2013, Professor Wu Bihu, the Secretary-General of the International Tourism Studies Association (ITSA) was invited as an honored guest to attend the 2013 Academic Conference of the Eastern Foothills of Helan Mountain on International Organisation Vine and Wine in Ningxia, Ningxia Hui Autonomous Region.

 

During the sessions on Wine and Tourism, Professor Wu Bihu discussed the development of wine tourism in the Eastern Foothills of Helan Mountain in Ningxia along with other experts from different areas. He made an excellent speech and proposed that the name of Eastern Foothills of Helan Mountain should be changed to Helan Mountain, which is more easily communicated and remembered, and other experts agreed with this suggestion. After the conference,Professor Wu Bihu met the President of the Ningxia Hui Autonomous Region, Mrs. Hui Liu and they discussed all issues regarding the development of wine tourism in Ningxia.

 

The eastern part of Helan Mountains in Ningxia, Ningxia Hui Autonomous Region is a rapidly-emerging wine region in Asia. With the fast progress of the wine industry in Ningxia, the government has given approval to the development of the eastern base of Helan Mountains as an area suitable for wine production. Wineries have sprung up like mushrooms and wine tourism has truly arrived in the area. To encourage the development of wine tourism, the Ningxia government has commissioned the International Center for Recreation and Tourism Research (CRTR) to evaluate the ranking of tourism wineries in Ningxia.

5th ITSA Biennial Conference, November 2014,Perth, WA: Call for Papers.

Posted on Sep 9, 2013 | Comments Off on 5th ITSA Biennial Conference, November 2014,Perth, WA: Call for Papers.

murdoch

Theme: Tourism, Cities and the Environment in the Asian  Century.

Main organizer: International Tourism Studies Association Host organizer: Murdoch University, Perth, Western Australia
 Venue: Fremantle, Western Australia

Date: 26th -29th November, 2014 

The 5th ITSA Biennial Conference to be held in November 2014, Perth, Western Australia is calling for full papers, case studies and oral presentations on the following themes:

 Major themes

  • 1. China outbound tourism market

Becoming China ready – research need Site management/visitor facility needs in Australia Marketing Australian nature to China Profile of nature-based tourists in China Positioning Western Australia (and Perth) in the China market Tour guiding requirements in the Australian context

  • 2.    Nature based tourism in the Asian Century

The role of Australian protected areas and wildlife Sustainable experiences Visitor management in natural areas Monitoring visitor activity Sustainable wildlife tourism management in Australia

  • 3.    City tourism in the Asian Century

The value of Asia-Australia sister state and sister city relationships/partnerships The concept of nature in the city as a tourist attraction Chinese cities and the concept of the world tourism city Australian cities as quality tourism destinations 

For oral presentations please submit abstracts of 250 words to Associate Professor David  Newsome
Email: D.Newsome@murdoch.edu.au images

We are also inviting abstracts of 1000 words for full papers for possible inclusion in the referred proceedings and expanded papers of up to 8000 words for publication in the International Journal of Tourism Cities Please contact Associate Professor David Newsome for further information.

ITSA signs MoU with IULM in Milan, Italy

Posted on Sep 8, 2013 | Comments Off on ITSA signs MoU with IULM in Milan, Italy

 

Milan, June 2013. During his visit to Milan, Prof. Alastair M. Morrison, President of ITSA signed an MOU with Prof. Manuela De Carlo, IULM University to collaborate with each other so as to promote the advancement of international understanding, dissemination of learning and strengthening of cultural ties.

The aim of the MoU is to share a mutual intent to support and promote academic collaboration, including conferences, workshops, seminars, and symposiums. The agreement will be valid for the period of 5 years, during which period the two parties will commit to joint research and publishing on topics including the inbound and outbound markets and marketing for Italy and Mainland China, urban and city tourism, heritage and cultural tourism, food and wine tourism, information communication technologies in tourism, destination management and marketing, tourism policies and planning, tourism research methodologies, tourism development, and other topics of mutual interest. The collaboration will also include also participation in the International Journal of Tourism Cities (IJTC), several projects to promote greater tourism and cultural understanding between Italy and China, and other collaborative projects of mutual interest. This MoU is a good opportunity to enhance cultural and tourism relationships between China and Italy.

 

ITSA Executives Appointed to Provide Expert Advice to WTCF

Posted on Jul 2, 2013 | Comments Off on ITSA Executives Appointed to Provide Expert Advice to WTCF

deputy  Beijing- June 25th  Prof. Alastair M. Morrison, President of ITSA has been appointed as the Vice-Chairman of the Expert Committee of the World Tourism Cities Federation (“WTCF”).  Professor Bihu Wu, Secretary-General of ITSA, was invited as a founding member of the WTCF Expert Committee. Both positions were made by Cheng Hong, Vice Mayor of Beijing and Lu Yong, Secretary-General of the World Tourism Cities Federation and the Head of Beijing Municipal Commission of Tourism Development The Expert Committee is a high-level, advisory group to WTCF and also functions as a think-tank. It is composed of 15 world-renowned university and industry experts providing WTCF with intellectual support through research and functioning as an academic exchange platform for increasing the global development of tourism in cities.

The leadership of this new group consists of Prof. Xiaoan Wei, Expert Committee Chairman and Professor of the China Tourism Academy, Prof. Morrison of Purdue University and President of ITSA, Prof. Hui Zhang of Beijing Jiaotong University, and Prof. Tongqian Zou of Beijing International Studies University. expert committee members

 

The Expert Committee is established as a non-governmental organization of World Tourism Cities Federation by the Chinese Government with foreign expert leaders in the highest positions. Prof. Morrison will be primarily responsible for the Research Committee of the expert group and for the professional development and global marketing strategy for guiding international research projects.

Background on WTCF: First proposed by the Beijing Municipality, the World Tourism Cities Federation (WTCF) is the world’s first non-profit international non-governmental organization which is co-initiated by a number of international tourism cities with voluntarily memberships by tourism cities and other tourism organizations around the world. With “to create better city life through better tourism” as its motto, WTCF is committed to promoting exchanges and cooperation among member cities, creating opportunities for members to share experiences in tourism development, exploring tourism issues and problems, strengthening development and cooperation in tourism markets, enhancing the development levels of tourism, and promoting the coordinated economic and social development of world tourism cities.

More:

 

http://www.wtcf.org.cn/english/newscenter//Development/20130628319.html