Who We Are

Trailblazers share knowledge. They study global markets, charting the important trends and challenges facing the tourism and hospitality industries.

ITSA devotes itself to sharing knowledge and research about hospitality worldwide, with a focus on Asia’s incredible opportunities. ITSA is especially active in China, communicating the most important findings through colloquia, conferences, on-line alerts, newsletters and professional publications.

Founded in 2006 by Professor “Tiger” Wu Bihu, a Peking University scholar of tourism planning and destination management and marketing, ITSA was launched with the assistance of 25 Founding Members from leading universities in every hemisphere. We are headquartered in Washington DC, with operations offices in Beijing.

Click here to learn more about our Executive Committee Biographies.

Our organizational structure includes an Executive Committee that outlines programs and services for scholars on every continent. Unique among associations of tourism research, ITSA’s global mission is to encourage cooperation and knowledge sharing among members in both developed and developing countries.

“Do not go where the path may lead, go instead where there is no path and leave a trail.
~ Ralph Waldo Emerson”

International Tourism Studies Association (ITSA)