Regional Vice President for China


Dr. Mao-Ying Wu is currently working for the Tourism and Hospitality Management program at School of Management, Zhejiang University, China. She gained her Ph.D degree in James Cook University, Australia, with the support of Australian Endeavour Awards. She serves as the Associate Director of Australia-China Tourism Research Network (ACTReNET).

Dr. Wu is centrally interested in tourism community relationships (especially the peripheral tourism communities), tourist behavior research (with an emphasis on the emerging markets), and research methods. She has been the principle investigator for a number of research projects in China and Australia. She has published more than 70 pieces of refereed journal articles, book chapters, and conference papers in the above mentioned areas. In addition, she works closely with the local communities, and has been a consultant for a number of projects. The community work also greatly inspires her research, especially about tourist behavior in the heritage sites.



“Do not go where the path may lead, go instead where there is no path and leave a trail.
~ Ralph Waldo Emerson”

International Tourism Studies Association (ITSA)